Vanilla, Caramel & Mocha Whipshots Elevate Drinks & Desserts
Laura McQuarrie — December 2, 2021 — Lifestyle
References: whipshots & prnewswire
Luxury and indulgence are combined in the form of Whipshots, a vodka-infused whipped cream treat that instantly adds sophistication to drinks and desserts. With 10% ABV, Whipshots shake up the world of spirits and they do so with fun flavors like Caramel, Mocha and Vanilla, and eye-catching packaging to match.
Ross Sklar, CEO of Starco Brands, says "Whipshots is one of the most innovative products to ever hit the spirits vertical. This combines delectable flavors, cutting edge creative direction and a world-class celebrity and influencer strategy." Starco Brands officially launched Whipshots with Cardi B and every day throughout the month of December, the brand will be dropping 500 cans for purchase through the official Whip Drop program.
Ross Sklar, CEO of Starco Brands, says "Whipshots is one of the most innovative products to ever hit the spirits vertical. This combines delectable flavors, cutting edge creative direction and a world-class celebrity and influencer strategy." Starco Brands officially launched Whipshots with Cardi B and every day throughout the month of December, the brand will be dropping 500 cans for purchase through the official Whip Drop program.
Trend Themes
1. Vodka-infused Whipped Creams - Infusing vodka into whipped creams opens up the possibility for even more creative and indulgent dessert offerings.
2. Fun Flavored & Branded Spirits - Creative and fun flavors, combined with strong branding and celebrity/influencer endorsements, can make spirits more appealing to younger and trendier markets.
3. Limited Release Exclusivity - Creating limited release exclusivity can generate more buzz and demand for a product, especially when combined with celebrity/influencer partnerships and a strong digital marketing strategy.
Industry Implications
1. Food & Beverage - The food & beverage industry can incorporate fun and unique flavors into their products, even in unexpected places like whipped cream.
2. Alcohol & Spirits - The spirits industry can incorporate more innovative flavor combinations and limited release exclusivity, along with strategic partnerships and influencer marketing, to distinguish themselves from competitors.
3. Marketing & Advertising - The marketing and advertising industry can take inspiration from Whipshots' celebrity and influencer partnerships, as well as their unique digital marketing strategy to create buzz and demand for products.
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