Oat Canada Launches Signature Barista-Quality Product in 1,000 New Locations
Niko Pajkovic — September 7, 2021 — Lifestyle
Canadian oat milk brand Oat Canada has announced the launch of its signature product in 1,000 supermarket locations across Canada. The stores include various Loblaws-owned retailers throughout the nation and select Costco warehouses in Ontario and Quebec.
This marks a major achievement for the company considering the brand was just launched last year by husband-and-wife duo Eloise and Jamari Ambursley. What sets Oat Canada apart from its competitors is that it is the first sugar-free barista-style oat milk to be offered in the country. In addition, the brand prides itself on producing a sustainable and healthy milk alternative while remaining completely transparent about its zero-sugar ingredient list.
"We got tired of misleading labels like ‘unsweetened’ or ‘no sugar added’ on oat milk cartons with sugar contents as high as 10 grams to 17 grams of sugar per serving,” said Eloise Ambursley referencing her and her husband's inspiration for the starting Oat Canada.
This marks a major achievement for the company considering the brand was just launched last year by husband-and-wife duo Eloise and Jamari Ambursley. What sets Oat Canada apart from its competitors is that it is the first sugar-free barista-style oat milk to be offered in the country. In addition, the brand prides itself on producing a sustainable and healthy milk alternative while remaining completely transparent about its zero-sugar ingredient list.
"We got tired of misleading labels like ‘unsweetened’ or ‘no sugar added’ on oat milk cartons with sugar contents as high as 10 grams to 17 grams of sugar per serving,” said Eloise Ambursley referencing her and her husband's inspiration for the starting Oat Canada.
Trend Themes
1. Sugar-free Oat Milks - Sugar-free oat milks are becoming more popular as consumers are increasingly health-conscious.
2. Sustainable Milk Alternatives - Consumers are demanding sustainable milk alternatives and brands that prioritize transparency in their ingredient labels, creating opportunities for innovation.
3. Barista-style Milk Alternatives - Barista-style milk alternatives are growing in demand in response to the rising popularity of plant-based diets and health awareness.
Industry Implications
1. Plant-based Products - Companies within the plant-based products industry can benefit from the growing demand for sustainable and healthy milk alternatives, especially those that cater to barista-quality milk consumers.
2. Retail Industry - Retailers can respond to the trend of sugar-free oat milks by offering a wider selection of healthy and transparent milk alternatives, positioning themselves as responsible and health-conscious brands.
3. Food Service Industry - The food service industry can respond to the trend of barista-style milk alternatives by offering a wider range of plant-based milk options, appealing to the growing number of consumers looking for healthier and sustainable alternatives to dairy milk.
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