The Kinder Joy Space-Themed Collection Includes 12 Toys
Michael Hemsworth — September 28, 2022 — Marketing
The Kinder Joy space-themed collection is a new lineup of treats and toys for kids to play with both in real life as well as in the digital world.
The collection of toys includes 12 versions in all, which consists of rocket ships, astronauts and explorer rovers alike each hidden inside the egg-shaped chocolate treat. The brand partnered with aspiring astronaut Alyssa Carson to bring the collection of products to life. Each of the toys can be scanned in the Applaydu app where kids can bring them to life via augmented reality (AR).
Vice President of Marketing Kinder Joy and Seasonal Miguel Zorilla commented on the new Kinder Joy space-themed collection saying, "With the excitement and discovery of opening a delicious Kinder Joy, we hope the new space collection sparks the imagination of kids and parents, motivating them to play, learn and dream together."
The collection of toys includes 12 versions in all, which consists of rocket ships, astronauts and explorer rovers alike each hidden inside the egg-shaped chocolate treat. The brand partnered with aspiring astronaut Alyssa Carson to bring the collection of products to life. Each of the toys can be scanned in the Applaydu app where kids can bring them to life via augmented reality (AR).
Vice President of Marketing Kinder Joy and Seasonal Miguel Zorilla commented on the new Kinder Joy space-themed collection saying, "With the excitement and discovery of opening a delicious Kinder Joy, we hope the new space collection sparks the imagination of kids and parents, motivating them to play, learn and dream together."
Trend Themes
1. Space-themed Toy Products - Creating a space-themed collection of toys with a combination of digital and physical play experiences.
2. Ar-enabled Toys - Incorporating AR technology in toys to enhance the play experience and bring toys to life.
3. Branded Partnerships - Collaborating with popular figures (such as Alyssa Carson) to create unique and engaging products that align with the brand's values and target audience.
Industry Implications
1. Food & Beverage - Innovating chocolate products by incorporating toys that align with current trends and popular culture.
2. Toy - Creating toys that combine physical and digital play experiences to enhance engagement and encourage creativity.
3. Augmented Reality - Developing applications and tools that integrate AR technology into different industries, including toys, to enhance user experience.
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