Kinder Joy National Park Foundation Eggs are Limited-Edition
Michael Hemsworth — January 7, 2022 — Marketing
References: kinder & candyindustry
The Kinder Joy National Park Foundation eggs are arriving as part of a limited-edition collaboration between the two brands that will provide young consumers with a way to learn about different species in an interactive way.
The limited-edition chocolate eggs come with 16 new toys that are all inspired after animals in North America and can be utilized with the Applaydu app to bring them to life with augmented reality (AR). The products are launching alongside the national Explore the Wild sweepstakes that'll see 500 winners receiving an America the Beautiful – National Parks & Federal Recreational Lands Annual Pass.
VP of Marketing, Kinder Joy and Seasonal Products at Ferrero Felipe Riera Michelotti spoke on the new Kinder Joy National Park Foundation eggs saying, "Our new toy collection is inspired in animals that can be found throughout North America, this is why we are excited to partner with the National Park Foundation and share the same goal of trying to connect as many families as possible to our national parks and wildlife. As a brand, Kinder Joy is all about surprising experiences and building memories for families, and what better way to do so than by crossing off those travel bucket lists with a joyful trip to our national parks this year."
The limited-edition chocolate eggs come with 16 new toys that are all inspired after animals in North America and can be utilized with the Applaydu app to bring them to life with augmented reality (AR). The products are launching alongside the national Explore the Wild sweepstakes that'll see 500 winners receiving an America the Beautiful – National Parks & Federal Recreational Lands Annual Pass.
VP of Marketing, Kinder Joy and Seasonal Products at Ferrero Felipe Riera Michelotti spoke on the new Kinder Joy National Park Foundation eggs saying, "Our new toy collection is inspired in animals that can be found throughout North America, this is why we are excited to partner with the National Park Foundation and share the same goal of trying to connect as many families as possible to our national parks and wildlife. As a brand, Kinder Joy is all about surprising experiences and building memories for families, and what better way to do so than by crossing off those travel bucket lists with a joyful trip to our national parks this year."
Trend Themes
1. Educational Edibles - Incorporating educational elements into food products, like Kinder Joy's wildlife-themed chocolates, provides both entertainment and learning opportunities for young consumers.
2. Augmented Reality Integration - Integrating AR technology with physical collectibles, as demonstrated by Applaydu app, adds an interactive layer to consumer goods and enhances user engagement.
3. Wildlife Awareness Campaigns - Collaborations between brands and organizations advocating for wildlife conservation, as seen with Kinder Joy and the National Park Foundation, raise awareness and support for the cause while adding value to the products offered.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore incorporating educational elements and augmented reality features to enhance product appeal and interactiveness for their consumers.
2. Toy Manufacturing - Toy manufacturers can adopt technological innovations like augmented reality and collaborate with educational or environmental organizations to create unique, informative products that resonate with conscious consumers.
3. Mobile Apps Development - App developers can explore partnerships with brands and organizations to create unique, interactive experiences for users that help bridge the gap between physical products and digital technology.
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