Immertia's Avatar-Commerce AR Prototype Puts a Virtual Person on the Package
Laura McQuarrie — December 10, 2021 — Lifestyle
References: immertia.io & prnewswire
Immertia is exploring the future of avatar-commerce with a prototype that enhances packaging with a holographic person. The holographic person can only be seen when viewing the packaging through the lens of a smartphone camera and the figure appears as if inside the product packaging itself.
After activating the virtual person, consumers can then unlock information that is pertinent to the product. The female holograph has the capability to provide info in English or Spanish, and lead consumers through an interactive AR experience.
Dave Chaffey, Managing Director of Immertia, says "There's a real power to augmented reality, but many people are only just starting to realise it. The demonstration shows a tangible use, that personalizes immersive shopping experiences - it has the potential to change the way we shop."
After activating the virtual person, consumers can then unlock information that is pertinent to the product. The female holograph has the capability to provide info in English or Spanish, and lead consumers through an interactive AR experience.
Dave Chaffey, Managing Director of Immertia, says "There's a real power to augmented reality, but many people are only just starting to realise it. The demonstration shows a tangible use, that personalizes immersive shopping experiences - it has the potential to change the way we shop."
Trend Themes
1. Avatar-commerce - The use of augmented reality and holographic people on product packaging has the potential to revolutionize consumer engagement and enhance immersive shopping experiences.
2. Interactive AR Experience - AR-enhanced packaging creates an opportunity for brands to engage with consumers through an interactive augmented reality experience.
3. Personalized Shopping - AR-enhanced packaging personalized with a virtual person can offer consumers an engaging and unique shopping experience that sets brands apart from the competition.
Industry Implications
1. Consumer Packaged Goods - Consumer packaged goods companies can leverage AR and avatar-commerce to create interactive and personalized product packaging that enhances the user experience.
2. Retail - AR-enhanced product packaging has the potential to transform traditional retail spaces into immersive shopping experiences that drive consumer engagement and set brands apart from the competition.
3. Marketing and Advertising - AR-enhanced packaging can be used by marketers and advertisers to create innovative and personalized campaigns that engage consumers in new and exciting ways.
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