Immertia Enriches Packaging with Tiny, Helpful Human Holograms
Laura McQuarrie — September 28, 2021 — Marketing
References: immertia.io & prnewswire
Holographic packaging is being introduced by tech start-up Immertia to provide additional information from a friendly human face. As the company describes, "there's a person, a hologram, inside the packaging, waiting to provide information and advice. In English, or in Spanish."
Rather than having to wait for someone in a store to answer a product question, consumers can now rely on interactions with the tiny human hologram. Powered by realistic augmented reality, the tool is activated by a smartphone and the hologram can be viewed through a camera. Consumers have the benefit of learning about the product itself, from the product itself, along with getting helpful advice and usage instructions straight from the package in a fun and interactive way.
Immertia sees applications for this technology in everything from food and beverage to health, education and manufacturing.
Rather than having to wait for someone in a store to answer a product question, consumers can now rely on interactions with the tiny human hologram. Powered by realistic augmented reality, the tool is activated by a smartphone and the hologram can be viewed through a camera. Consumers have the benefit of learning about the product itself, from the product itself, along with getting helpful advice and usage instructions straight from the package in a fun and interactive way.
Immertia sees applications for this technology in everything from food and beverage to health, education and manufacturing.
Trend Themes
1. Interactive Holographic Packaging - The introduction of interactive holographic packaging could revolutionize the overall packaging industry.
2. Augmented Reality Packaging - Augmented reality packaging can provide consumers with a unique product experience and give companies a new way to differentiate their product from competitors.
3. Human-friendly Packaging - Human-friendly packaging with tiny holographic humans can make products more engaging and create a new level of interaction between consumers and brands.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize interactive holographic packaging to provide consumers with nutritional information, recipe ideas, and more in an engaging way.
2. Healthcare - Interactive holographic packaging can offer significant benefits to the healthcare industry by providing patients with personalized instructions and information on their medication in a more interactive way.
3. Manufacturing - Manufacturing companies can benefit from the use of interactive holographic packaging by creating a new level of interaction with their products and allowing consumers to see how their products are made in a fun and interactive way.
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