The Kinder Surprise Animal Adventures Range Has a New Theme
Michael Hemsworth — August 15, 2020 — Marketing
References: kinder & talkingretail
The Kinder Surprise Animal Adventures African-inspired range has been announced by the brand as a lineup of new additions that build on the success of the South American-themed varieties from last year. The lineup includes 21 toy varieties that are themed around African wildlife and work with the accompanying app that will help to bring them to life in a new way for kids to interact with. Children will also be able to learn in the process thanks to a series of fun facts and stats about the animal they reveal.
Customer Development Director for Ferrero UK & Ireland Levi Boorer spoke on the Kinder Surprise Animal Adventures African-inspired range saying, "Shoppers responded very positively to the Animal Adventures range last year, so we are confident that the updated line up of toys, stickers and cards, alongside the eye-catching packaging and point-of-sale materials available to retailers, will appeal to families once again.”
Customer Development Director for Ferrero UK & Ireland Levi Boorer spoke on the Kinder Surprise Animal Adventures African-inspired range saying, "Shoppers responded very positively to the Animal Adventures range last year, so we are confident that the updated line up of toys, stickers and cards, alongside the eye-catching packaging and point-of-sale materials available to retailers, will appeal to families once again.”
Trend Themes
1. Animal-inspired Toy Sets - Toy sets inspired by various animals, and themed with fun facts and interactive apps, can be developed as a new product line.
2. Interactive Learning Toys - Toys that combine traditional play with interactive apps, providing education and entertainment, can be pursued as an opportunity for innovation.
3. Ethnic-theme Toy Sets - Toy sets themed by indigenous animals, food or culture can be a creative idea to attract young audience.
Industry Implications
1. Confectionery Industry - Confectionery companies can leverage the success of Kinder's Animal Adventures range to develop new chocolate ranges with diverse themes.
2. Toy Industry - Toy companies can collaborate with chocolate brands to produce interactive and educational toy sets that appeal to a wide spectrum of young customers.
3. Education Industry - Education and technology companies can collaborate with toy and confectionery industries to build interactive learning apps and toys themed with academic subjects.
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