Kinder Bueno Coconut is Coming Back for a Limited Time
Michael Hemsworth — April 30, 2021 — Marketing
References: ferrero & conveniencestore
The Kinder Bueno Coconut candy bar issuing relaunched by the brand in the UK to offer consumers another chance to enjoy the premium treat. The bar will arrive on store shelves starting on May 4, 2021 and will be stocked right alongside the existing range of products from the brand to help draw in curious shoppers. The treat was last available in 2017 when it saw robust sales that also helps incite new interest from consumers in the brand.
Customer Development Director at Ferrero Levi Boorer spoke on the new Kinder Bueno Coconut candy bar saying, "Following the success and positive consumer support Ferrero achieved from the launch of Kinder Bueno Coconut in 2017, we are thrilled to be in a position to offer convenience retailers the opportunity to restock this summertime favourite. We are confident that the limited-edition flavour will entice a wave of new shoppers into the brand, such as those who are excited to pick up a more exotic treat on the go.”
Customer Development Director at Ferrero Levi Boorer spoke on the new Kinder Bueno Coconut candy bar saying, "Following the success and positive consumer support Ferrero achieved from the launch of Kinder Bueno Coconut in 2017, we are thrilled to be in a position to offer convenience retailers the opportunity to restock this summertime favourite. We are confident that the limited-edition flavour will entice a wave of new shoppers into the brand, such as those who are excited to pick up a more exotic treat on the go.”
Trend Themes
1. Limited-edition Flavours - Brands can generate renewed interest and sales by introducing limited-edition versions of their popular products.
2. Seasonal Offerings - Creating seasonal offerings can attract new customers with a desire for something new and exciting.
3. Consumer Demand for Exotic Treats - A growing consumer interest in unique and exotic flavours presents an opportunity for brands to offer new products that meet this demand.
Industry Implications
1. Confectionery Industry - The confectionery industry can benefit from introducing limited-edition and seasonal flavours to boost sales.
2. Food and Beverage Retail Industry - Seasonal and exotic treats can help draw in new customers and increase sales in the food and beverage retail industry.
3. Snack Industry - Introducing limited-edition and seasonal snacks can be a disruptive innovation for the snack industry, generating renewed interest and sales.
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