Cosmetic brands tout the "blurring" effects of their facial powders
Trend - "Blurring" is an increasingly touted benefit of cosmetic products--with more makeup brands saying that their facial powders offer a filtered, blurred effect that reduces the appearance of pores and imperfections.
Insight - Social media's impact on the average consumers' life is vast, and it's had a major impact on how consumers present themselves. Having become accustomed to taking photos and videos, and generally seeing themselves online--more consumers are aiming to replicate the filtered effects of social media imagery in the real world.
Insight - Social media's impact on the average consumers' life is vast, and it's had a major impact on how consumers present themselves. Having become accustomed to taking photos and videos, and generally seeing themselves online--more consumers are aiming to replicate the filtered effects of social media imagery in the real world.
Workshop Question - How is your brand taking cues from social media in its product/service?
Trend Themes
1. Social Media-inspired Cosmetics - Cosmetic brands are developing products that mimic the filtered and perfected look of social media images, catering to consumers seeking real-life photo-ready appearances.
2. Multi-tasking Beauty Products - The rise of hybrid cosmetics that combine multiple functions into one product, such as blush-and-bronzer hybrids, streamlines beauty routines and reduces the number of individual items required.
3. Skincare-infused Makeup - Makeup products incorporated with skincare ingredients offer dual benefits, enabling consumers to nourish and protect their skin, while achieving the desired cosmetic effect.
Industry Implications
1. Digital Media and Influencer Marketing - Businesses can capitalize on the demand for social media-inspired beauty products through targeted influencer marketing, reaching consumers by demonstrating real-life results.
2. Personalized Beauty Solutions - Companies can explore customizing products, offering a more personalized approach to beauty, and catering to varying individual needs, preferences, and skin sensitivities.
3. Eco-conscious Packaging - Businesses can focus on incorporating sustainable packaging solutions and refill systems, improving consumers' perception of brands' environmental responsibility and attracting eco-conscious customers.
