NBCUniversal Ads Will Display QR Codes for Viewers to Scan to Purchase Products
Daniel Johnson — October 30, 2019 — Tech
References: nbcuniversal & techcrunch
NBCUniversal has created interactive TV ads, where viewers can immediately buy items included in the content they are watching. When the interactive TV ads are displayed, views are able to scan a QR code if they would like to purchase a product. After a QR code has been scanned the viewer will be taken to a website where they can quickly purchase an item. The ads can be seen at the bottom of a TV screen, during predetermined moments of a show.
NBCUniversal has tested the advertisements on a number of different shows and with multiple companies. Notably interactive ads for Lacoste products were seen during the French Open. The network has indicated that the interactive ads have passed the testing phase and will now be included in regular programming.
Image Credit: NBCUniversal
NBCUniversal has tested the advertisements on a number of different shows and with multiple companies. Notably interactive ads for Lacoste products were seen during the French Open. The network has indicated that the interactive ads have passed the testing phase and will now be included in regular programming.
Image Credit: NBCUniversal
Trend Themes
1. Interactive TV Ads - Interactive TV Ads with QR Codes can revolutionize the way TV advertisements are consumed and enable real-time purchases.
2. QR Code Scanning - QR Code Scanning in TV advertisements can offer a seamless and convenient shopping experience for viewers.
3. Television E-commerce - Television e-commerce can open up a new revenue stream for broadcasters, by leveraging real-time purchasing behavior of viewers.
Industry Implications
1. Advertising - Advertising agencies can now incorporate interactive TV ads with QR Codes to achieve greater levels of engagement and viewership.
2. Broadcasting - Broadcasting corporations can leverage the potential of television e-commerce to create a new business model and increase revenues.
3. Retail - Retail companies can use Interactive TV Ads to reach a wider audience and drive sales in real-time through QR codes.
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