Healthcare initiatives are targeted towards Black women
Trend - The United States, the healthcare system tends to be discriminatory--particularly towards Black Americans and more specifically, Black women. Some brands are aiming to mitigate these issues with platforms, tools and funding that help promote inclusion in the healthcare industry.
Insight - In the U.S. healthcare system, Black women have a higher chance of mortality during childbirth, are less likely to be believed when they have symptoms of pain and illness, and generally have less access to inclusive and comprehensive healthcare. As this discrimination becomes more apparent and activists in this space push for change, some businesses are trying to make healthcare more accessible for this demographic.
Insight - In the U.S. healthcare system, Black women have a higher chance of mortality during childbirth, are less likely to be believed when they have symptoms of pain and illness, and generally have less access to inclusive and comprehensive healthcare. As this discrimination becomes more apparent and activists in this space push for change, some businesses are trying to make healthcare more accessible for this demographic.
Workshop Question - How is your brand prioritizing effective inclusion and accessibility for underserved consumers?
Trend Themes
1. Inclusive Healthcare - Brands are promoting inclusion in the healthcare industry with tools and funding that help mitigate discrimination towards Black Americans, specifically Black women.
2. Culturally Relevant Therapy - Products such as My Therapy Cards and platforms like She Matters provide Black women with access to culturally relevant therapy techniques and trained specialists.
3. Maternal Health Awareness - Partnerships between brands like Knix and the Black Women's Health Imperative, or platforms like The Bump and Mae, are working towards mitigating maternal mortality rates and providing Black mothers with valuable resources and support.
Industry Implications
1. Healthcare - The push for inclusion and addressing discrimination towards Black Americans and specifically Black women in the healthcare industry creates opportunities for innovation in healthcare practices and delivery.
2. Technology - Platforms like She Matters and Mae provide opportunities for innovation in technology to improve access to culturally relevant resources for Black women in healthcare.
3. Apparel and Retail - Partnerships like Knix and the Black Women's Health Imperative create opportunities for innovative marketing campaigns and product offerings that cater to the needs of Black women in healthcare.
