Brands collab with artists to create visual interest via QR codes
Trend - QR codes on packaging that lead to games or product information have become popular, and brands across industries are now collaborating with popular and emerging artists in order to create more visually interesting, interactive campaigns that can be observed once QR labels are scanned.
Insight - Because of social media use, the average consumer spends a lot of time interacting with brands. In order to pique consumer interest, businesses are having to prioritize new digital experiences that are able to target consumers who take interest in novelty and the creative arts.
Insight - Because of social media use, the average consumer spends a lot of time interacting with brands. In order to pique consumer interest, businesses are having to prioritize new digital experiences that are able to target consumers who take interest in novelty and the creative arts.
Workshop Question - What kinds of collaborations could help your brand better engage with its target audience?
Trend Themes
1. QR Codes Collaboration - Brands are collaborating with artists to create visually interesting campaigns using QR codes on packaging.
2. Ar-activated Packaging - Packaging designs are utilizing augmented reality experiences through scannable QR codes to engage consumers.
3. Pop Culture Packaging - Packaging designs are paying tribute to pop culture artwork to unite music and candy lovers.
Industry Implications
1. Food and Beverage - Augmented reality experiences and collaborations with artists can attract consumers and enhance product experiences.
2. Music Entertainment - Packaging designs can be inspired by music artwork to nourish togetherness and interest in music.
3. Marketing and Advertising - Collaborations with artists and utilization of novel packaging designs can create interactive and visually engaging ad campaigns.
