Sunscreens are now formulated to treat and hide large pores
Trend - As sunscreen formulas become increasingly sophisticated, the newest iterations of these protective products are formulated to improve the appearance of pores, both temporarily and in the long-term.
Insight - With consumers now being more informed about skincare and the ingredients that go into cosmetic products, their expectations of brands in this space have risen. Now, formulas that offer multiple benefits in one have become popular as consumers prioritize ingredients over branding.
Insight - With consumers now being more informed about skincare and the ingredients that go into cosmetic products, their expectations of brands in this space have risen. Now, formulas that offer multiple benefits in one have become popular as consumers prioritize ingredients over branding.
Workshop Question - How is your brand catering to the informed consumer?
Trend Themes
1. Multi-functional Sunscreens - Sunscreens are being formulated with additional benefits such as improving skin appearance, reducing pore size, and blue light protection.
2. Inclusive Sunscreen Formulas - Brands are creating inclusive sunscreen products suitable for all skin types, avoiding concerns like white cast and heavy feel.
3. Naturally-derived Ingredients - Sunscreen products are incorporating natural ingredients like turmeric and peach flower extract to enhance skincare benefits.
Industry Implications
1. Cosmetics and Skincare - Brands can explore developing sunscreens with additional skincare properties or makeup compatibility to cater to consumer preferences.
2. Personal Care and Wellness - Companies can create innovative sunscreen solutions that cater to different demographics, lifestyles, and skin concerns, promoting holistic wellness.
3. Eco-friendly Packaging - Businesses can make a positive environmental impact by investing in sustainable packaging solutions for their multi-functional sunscreen products.
