Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Silicone-Free Styling

More hair care brands are avoiding silicones in their styling products

Trend - Silicone's popularity in hair care comes from its ability to smooth strands, but also has the side effect of weighing down hair. Noting this, hair care brands are increasingly avoiding silicones in their styling products--opting for other smoothing ingredients that don't coat strands as thoroughly.

Insight - The growing popularity of cosmetics, hair care and skincare has given consumers more product and ingredient knowledge, and a better understanding of their personal needs. Now, people are searching for products based on ingredients rather than branding and claims alone--forcing brands to be more transparent and cognizant of individual consumer needs.
Workshop Question - How could your brand be more transparent with its ingredient lists?
Trend Themes
1. Clean Beauty - As more consumers become informed about the ingredients in cosmetics and personal care products, demand for clean beauty and silicone-free formulations is on the rise.
2. Natural Oils - Hair care brands are turning to natural oils that are lighter and more nourishing than silicones, which can weigh down hair and cause buildup.
3. Pre-wash Treatments - Pre-wash treatments are becoming more popular in the hair care industry, as they provide more intensive nourishment and repair than traditional conditioners.
Industry Implications
1. Beauty - Brands in the beauty industry can capitalize on the demand for clean beauty and ingredient transparency by formulating silicone-free products that use natural oils to nourish and strengthen hair.
2. Personal Care - The personal care industry can benefit from the trend towards pre-wash treatments by developing innovative hair oils that provide intensive nourishment and repair to the scalp and hair shaft.
3. Sustainability - Sustainable packaging is becoming increasingly important to consumers, making it an important consideration for hair care brands looking to stay ahead of the curve.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
34,092 Total Clicks
Date Range:
Aug 21 — Apr 22
Trending:
Mild
Consumer Insight Topics:

Related Examples

Aloe Vera-Powered Detangling Sprays
Aloe Vera-Powered Detangling Sprays
The Detangling Spray by T.Miché Collection is Multi-Functional
Volumizing Vegan Mousse
Volumizing Vegan Mousse
DESIGNME Launches its Volumizing Mousse as Part of the Puff.ME Collection
Affordable Scalp Care Solutions
Affordable Scalp Care Solutions
Arkive is a Hair Care Range from Hairstylist Adam Reed
Leave-In Hair Treatments
Leave-In Hair Treatments
The Batiste Leave-In Hair Mask Repairs and Strengthens Tresses
Premium Men's Hair Products
Premium Men's Hair Products
Slick Gorilla Offers Premium Hair Styling Products for Men
Hair Thickening Serums
Hair Thickening Serums
The Nue Co. Offers the SUPA_THICK Topical Scalp Supplement Serum
Skin-Caring Hair Collections
Skin-Caring Hair Collections
Skincare Brand The Ordinary Released Hair & Body Care Products
Exfoliating Shampoo Treatments
Exfoliating Shampoo Treatments
Ceremonia's Papaya Scalp Scrub is an Invigorating Whipped Shampo
Caffeine Coconut Shampoos
Caffeine Coconut Shampoos
OGX's Anti-Hair Fall Shampoo Fortifies with Coconut Oil & Coffee
Collagen Hair Growth Mixers
Collagen Hair Growth Mixers
Nutrafol Launched the Collagen Infusion Beverage Mix for hair Growth
Hemp Seed-Powered Cosmetics
Hemp Seed-Powered Cosmetics
Vido’s Health & Beauty USA is Rolling Out New Products with Hemp Seed
Men's Textured Hair Grooming
Men's Textured Hair Grooming
Frederick Benjamin Offers Black Men Grooming Supplies
Plant-Infused Hair Treatments
Plant-Infused Hair Treatments
Davroe Offers Hair Treatments Infused with Kakadu Plum Extract
Skin-Improving Resurfacing Serums
Skin-Improving Resurfacing Serums
U Beauty Boasts a "Holy-grail Addition to Your Skincare Routine"
WOC Haircare Brands
WOC Haircare Brands
Sundial Pays Tribute to Madam C.J. Walker with Products for Textured Hair
Celebrity-Backed Haircare Brands
Celebrity-Backed Haircare Brands
Kiss Colors & Care Partnered with Rapper Bow Wow
Limited-Edition Charitable Candles
Limited-Edition Charitable Candles
Anecdote Candles and Prose Support the Loveland Foundation
Growth-Encouraging Hairbrushes
Growth-Encouraging Hairbrushes
Janeke's Hairbrushes are Gentle on the Hair for Sensitive Scalps
Humorous Natural Deodorant Campaigns
Humorous Natural Deodorant Campaigns
Native Runs Ad Poking Fun at the Pumpkin Spice Latte Lovers
Monster-Branded Beverages
Monster-Branded Beverages
Sports Nutrition Brand, Frankenstein Energy, Embraces a Unique Look
Moisturizing Haircare Collections
Moisturizing Haircare Collections
Moisture Maintenance by Luster's Pink Replenishes Dull, Dry Hair
Scalp-Focused Hair Care
Scalp-Focused Hair Care
Kristin Ess Hair Features a Scalp Care Collection to Promote Healthy Hair
Clay Hair Cleansers
Clay Hair Cleansers
Shaz & Kiks' Collection Takes Cues from Indian Beauty Rituals
CBD Conditioning Sprays
CBD Conditioning Sprays
The Aquage CBD Leave-In Conditioning Spray Boosts Manageability & Shine
Deep-Hydration Skincare Products
Deep-Hydration Skincare Products
Andalou Organics' Latest Line Focuses on Hydrating the Face
Eco-Friendly Smartwatch Bands
Eco-Friendly Smartwatch Bands
Zenchies Launched its Ultra-Soft Apple Watch Bands
Ingredient-Focused Scalp Solutions
Ingredient-Focused Scalp Solutions
Typology's Hair and Scalp Products Use Skin-Caring Ingredients
Blonde-Specific Haircare
Blonde-Specific Haircare
The Bumble and bumble Bb.Illuminated Blonde Collection is Hydrating
Deep-Conditioning Curly Hair Oils
Deep-Conditioning Curly Hair Oils
Here2Grow Partners with Purely Natural to Create Nectar Hair Oil
Buildable Hair Oils
Buildable Hair Oils
RŌZ's Santa Lucia Hair Styling Oil Works for All Hair Types
play_circle_filledBeautifying 3D-Printed Supplements
Beautifying 3D-Printed Supplements
Fable & Mane Tiger Tea Golden Milk Fuses Tradition & Technology
High Humidity Hair Oils
High Humidity Hair Oils
UKA's Rainy Walk Hair Oil Features Moringa, Argan Oil, and Acai Oil
play_circle_filledGloss-Enhancing Hair Oils
Gloss-Enhancing Hair Oils
The K-PAK Color Therapy Luster Lock Glossing Oil Contains Manketti Oil
Plant-Based Hair Oils
Plant-Based Hair Oils
The Afro Hair & Skin Co. Boasts Nutrient-Dense Products That are Natural
Lightweight Anti-Frizz Oil Blends
Lightweight Anti-Frizz Oil Blends
The Frizz Vanishing Oil Mimics the Composition of Healthy Hair
Food-Grade Hair Oils
Food-Grade Hair Oils
These Addicted Beauty Hair Oils Have a Natural, Free-From Recipe