Cosmetic brands incorporate bakuchiol into their body care products
Trend - Bakuchiol is a plant-based ingredient that's purported to be a more gentle version of retinol, and its now being incoporated into body care. These products are ideal for people looking for retinols' skin turnover effects, without the harsher side effects.
Insight - Consumers' growing interest in skincare has now extended to parts of the body other than the face, including the body and scalp. Now, they're seeking out the same ingredients they use on their faces for other parts of their body, and turn to brands that stay on top of skincare trends.
Insight - Consumers' growing interest in skincare has now extended to parts of the body other than the face, including the body and scalp. Now, they're seeking out the same ingredients they use on their faces for other parts of their body, and turn to brands that stay on top of skincare trends.
Workshop Question - How is your brand extending its product/service to accommodate more consumer needs?
Trend Themes
1. Body Care Products with Plant-based Retinol Alternative (bakuchiol) - Bakuchiol, a plant-based retinol alternative, is being incorporated into body care products due to consumers' growing interest in skin care for parts of the body other than the face.
2. Specialized Overnight Body Treatments - Popular active ingredients, such as retinol and Bakuchiol, are being incorporated into specialized overnight body treatments with targeted benefits.
3. Retinol Alternatives in Body Oils - Retinol alternatives, such as Bakuchiol, are being incorporated into luxurious photoaging defense body oils with collagen production and anti-acne properties.
Industry Implications
1. Skincare Industry - Skincare brands can explore incorporating Bakuchiol and other natural plant-based ingredients as retinol alternatives in their body care products.
2. Beauty Industry - Beauty businesses can create specialized overnight body treatments that cater to consumers seeking targeted benefits for their skin.
3. Wellness Industry - Wellness businesses can offer natural and ethical body care products, such as vegan and cruelty-free hemp oil night elixirs, to promote self-care with clean ingredients.
