Pizza Hut's 'Dots' Ad Tapped Actor Craig Robinson
Ellen Smith — February 10, 2021 — Marketing
References: pizzahut & adsoftheworld
Pizza Hut's 'Dots' ad tapped actor Craig Robinson to promote the wide variety of topping options offered by the fast food chain. In the quick but impactful ad spot, Robinson is alone in what appears to be a bar. He's surrounded by Pizza Hut-branded lighting and other memorabilia from the chain.
More notably, is the fact that the actor is playing on a nostalgic Pac-Man machine, while comparing his life, to the game. In the ad, he comments that unlike Pac-Man, he needs more variety in his meals, and uses this as a jumping off point to discuss the diverse topping range from the brand.
both nostalgic and humorous, the ad seamlessly uses celebrity and nostalgic to promote its product.
Image Credit: Pizza Hut
More notably, is the fact that the actor is playing on a nostalgic Pac-Man machine, while comparing his life, to the game. In the ad, he comments that unlike Pac-Man, he needs more variety in his meals, and uses this as a jumping off point to discuss the diverse topping range from the brand.
both nostalgic and humorous, the ad seamlessly uses celebrity and nostalgic to promote its product.
Image Credit: Pizza Hut
Trend Themes
1. Nostalgia Marketing - Businesses can tap into consumers' emotional connections to the past to create impactful advertising campaigns.
2. Celebrities in Advertising - Using a well-known celebrity in advertising can help companies increase brand awareness and consumer engagement.
3. Humorous Advertising - Businesses can use humor to grab consumers' attention and create a lasting impression of their brand or product.
Industry Implications
1. Fast Food - Fast food chains can use nostalgia marketing and celebrity endorsements to promote their products and increase sales.
2. Gaming - The gaming industry can partner with brands to create immersive experiences that combine advertising with nostalgic games like Pac-Man.
3. Advertising - Advertising agencies can use humor and nostalgia to create impactful campaigns that resonate with consumers and increase brand awareness.
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