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Affordable Vegan

Brands try to make plant-based eating more cost-accessible

Trend - Healthy, plant-based eating options tend to be costly, but some brands in the food industry are trying to change the perception that eating vegan is expensive. These cost-accessible products range from vegan fast-food imitations to more sophisticated meal kit options.

Insight - As factors like inflation, high costs of living, and stagnant wages compound--consumers are increasingly having to budget and prioritize cost-accessibility in their day-to-day purchase decisions. As this trend continues, brands that cater to those who are looking for cheaper options are going to become increasingly valued by consumers.
Workshop Question - How is your brand prioritizing accessibility for its customers?
Trend Themes
1. Affordable Plant-based Foods - Brands are introducing affordable plant-based options to cater to the demand for more accessible vegan products.
2. Convenience in Plant-based Eating - Brands are providing convenient, ready-to-eat options for flexitarians and vegans alike.
3. Plant-based Proliferation - There is an increase in the availability and variety of plant-based options across different product categories and industries.
Industry Implications
1. Food and Beverage - Food and beverage brands are introducing affordable and convenient plant-based options for their existing products to cater to the growing demand for healthier, more ethical food choices.
2. Retail - Retailers are starting to stock more plant-based products as demand for vegan, vegetarian and flexitarian options grows.
3. E-commerce - Online retailers are beginning to introduce and promote affordable plant-based products as an easy and accessible option for customers wanting to explore alternatives to animal-derived products.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
58,019 Total Clicks
Date Range:
Jan 21 — Jul 22
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Affordable Plant-Based Foods
Affordable Plant-Based Foods
Amazon's Fresh Plant-Based Line Includes Meat and Dairy Alternatives
Amazon has debuted the ‘Fresh Plant-Based’ product line at both its online store and 25 of its in-person retail locations. Currently, the Fresh Plant-Based line includes 15 different... MORE
Watermelon Seed-Based Cheese
Watermelon Seed-Based Cheese
Katharos Launches New Meltable Vegan Cheese Product
Katharos, a Mumbai-based food manufacturer specializing in innovative plant-based alternatives,  has announced the launch of the world’s first vegan cheese range made from watermelon seeds.... MORE
Romantic Plant-Based Meal Kits
Romantic Plant-Based Meal Kits
Tesco Curated a Three-Course Vegan Valentine's Day Meal
With items from its Wicked Kitchen range, Tesco created a three-course plant-based luxury vegan Valentine’s Day meal kit for two. The affordable £15 kit is ideal for creating a cozy night at... MORE
Plant-Based Ready-to-Eat Canned Meals
Plant-Based Ready-to-Eat Canned Meals
These Princes Canned Vegan Ready Meals are Affordable
These Princes canned vegan ready meals are being launched by the brand in the UK to provide consumers with a way to enjoy a plant-based meal without having to spend ample time preparing ingredients... MORE
Plant-Based Chocolate Chip Cookies
Plant-Based Chocolate Chip Cookies
Burton's Biscuit Introduces Vegan Version of Maryland Cookies
British biscuit manufacturer Burton Biscuits Co. has launched a vegan-friendly version of its popular Maryland Cookies, making their iconic chocolate chip products suitable for those on a plant-... MORE
Deep-Fried Plant-Based Chicken Brands
Deep-Fried Plant-Based Chicken Brands
Vegan Fried Chick*n is Helping UK Consumers Ditch Meat
As consumers continue to opt for plant-based foods, Vegan Fried Chick*n (VFC) is helping UK consumers ditch friend chicken in favor of a plant-based alternative. Launched by Matthew Glover (the co-... MORE

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