Food brands are offering curated breakfast kits
Trend - Meal kits have become increasingly popular, especially over the pandemic, and brands in the food industry are now curating breakfast meal kits that are curated for either their convenience, or for special occasions.
Insight - The process of making food for family or special events can be costly and time-consuming, and consumers often seek out convenience-based solutions in this space as a result. Brands that are able to help cut down time spent on essential routines are increasingly appealing to busy consumers.
Insight - The process of making food for family or special events can be costly and time-consuming, and consumers often seek out convenience-based solutions in this space as a result. Brands that are able to help cut down time spent on essential routines are increasingly appealing to busy consumers.
Workshop Question - How is your brand prioritizing customers' convenience?
Trend Themes
1. Curated Breakfast Meal Kits - Meal kit brands are curating breakfast meal kits for consumers seeking convenience-based and occasion-based solutions.
2. Nutritious and Plant-based Breakfast Meals - Consumers are opting for more healthy and plant-based breakfast options that are easy to prepare and take on-the-go.
3. QSR Breakfast Box Meals - Quick-service restaurants like Taco Bell are launching breakfast box meals for those seeking a new take on traditional breakfast options.
Industry Implications
1. Food Delivery Services - Meal kit delivery services like Blue Apron are expanding their offerings to include curated breakfast meal kits.
2. Plant-based Food Industry - Companies like Oatsu are taking advantage of the trend towards plant-based, on-the-go breakfast options.
3. Sports and Nutritional Industry - Partnerships between meal delivery services like Fresh N' Lean and athletes like Justin Turner are tapping into the trend towards nutritious and Whole30-approved meal options.
