Root-based supplements are becoming more popular
Trend - Health brands are increasingly basing supplements in root vegetables, including everything from beets to garlic. These supplements offer root vegetables' nutritious benefits in concentrated form.
Insight - Consumers are increasingly mindful of the ingredients they consume, with access to information online making them more aware of what's good for them, and which ingredients may be misleading in their purported benefits. This informed consumer is more likely to trust brands that use "natural" ingredients that consumers are already familiar with.
Insight - Consumers are increasingly mindful of the ingredients they consume, with access to information online making them more aware of what's good for them, and which ingredients may be misleading in their purported benefits. This informed consumer is more likely to trust brands that use "natural" ingredients that consumers are already familiar with.
Workshop Question - How is your brand catering to the informed consumer?
Trend Themes
1. Root-based Supplements - Root-based supplements are gaining popularity as health brands look for ways to offer the nutritious benefits of root vegetables in concentrated form.
2. Nature-based Supplements - Nature-based drink mixes, borrowing from Chinese and Middle Eastern cultural traditions, are growing in popularity as consumers look for earth-sourced ingredients and natural remedies.
3. Functional Supplements - Functional supplements are becoming more popular as they offer added benefits and address specific health concerns.
Industry Implications
1. Health and Wellness - The health and wellness industry can incorporate root-based, nature-based, and functional supplements to provide customers with a variety of options for maintaining good health.
2. Food and Beverage - The food and beverage industry can incorporate root vegetables and natural remedies to create innovative products that cater to consumers' growing interest in natural and nutritious ingredients.
3. Pharmaceuticals - The pharmaceutical industry can incorporate functional and nature-based supplements into their product lines, exploring their benefits for treating specific health conditions.
