The Golden Candy Chip Chips Ahoy! Cookies are Tasty
Michael Hemsworth — May 5, 2021 — Marketing
References: mondelezinternational & brandeating
The Golden Candy Chip Chips Ahoy! cookies are one of the latest offerings from Nabisco that has been created in partnership with America's Got Talent to provide consumers with a new take on a classic treat.
The cookies feature the namesake golden candy chips that are inspired by the Golden Buzzer used on America's Got Talent in order to create a connection between the two brands. The cookies thus feature a flavorful profile that will be right at home on the shelf alongside the chocolate chip variety.
The Golden Candy Chip Chips Ahoy! cookies are a limited-edition treat that will be hitting store shelves nationwide this month and will feature packaging that makes use of augmented reality (AR) for consumers to interact with.
Image Credit: Chips Ahoy
The cookies feature the namesake golden candy chips that are inspired by the Golden Buzzer used on America's Got Talent in order to create a connection between the two brands. The cookies thus feature a flavorful profile that will be right at home on the shelf alongside the chocolate chip variety.
The Golden Candy Chip Chips Ahoy! cookies are a limited-edition treat that will be hitting store shelves nationwide this month and will feature packaging that makes use of augmented reality (AR) for consumers to interact with.
Image Credit: Chips Ahoy
Trend Themes
1. Augmented Reality Packaging - Opportunity for companies to incorporate AR in their packaging to enhance consumer engagement.
2. Brand Partnerships - Opportunity for companies to collaborate with other brands to create unique products and expand their market reach.
3. Limited-edition Products - Opportunity for companies to create a sense of urgency among consumers to purchase their products before they run out.
Industry Implications
1. Food and Beverage - Opportunity for companies to create new products and packaging designs that enhance the consumer experience and increase brand loyalty.
2. Entertainment - Opportunity for media companies to collaborate with food companies to create tie-in products and expand their brand.
3. Marketing - Opportunity for marketers to leverage unique partnerships and limited-edition products to create buzz and drive sales.
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