More brands in food retail prioritize accessible packaging
Trend - Accessible packaging and branding has become a priority for some brands in the food industry. Now, more businesses are designing food packaging that's easily accessed by people with disabilities--with everything from the incorporation of braille to easier-to-open lids.
Insight - Modern activism is taken more seriously by brands as consumers increasingly demand that businesses address the various social, environmental, and political factors that create barriers for underserved communities. Disability activists and their allies have been advocating for inclusion in a range of industries and institutions, and some brands are responding by prioritizing accessibility.
Insight - Modern activism is taken more seriously by brands as consumers increasingly demand that businesses address the various social, environmental, and political factors that create barriers for underserved communities. Disability activists and their allies have been advocating for inclusion in a range of industries and institutions, and some brands are responding by prioritizing accessibility.
Workshop Question - How could your brand be more accessible for underserved communities?
Trend Themes
1. Accessible Packaging - Designing food packaging that's easily accessed by people with disabilities with everything from the incorporation of braille to easier-to-open lids.
2. Inclusive Technology - Partnering with technology firms to create inclusive features for visually impaired customers such as Braille barcodes system and cooking apps.
3. Assistive Devices - Designing assistive devices such as button-equipped easy-removal lids that require little hand strength to open and close.
Industry Implications
1. Food and Beverage - Priority for some brands in the food industry to have accessible packaging and branding design for people with disabilities.
2. Technology - Technology firms are working with businesses that prioritize inclusion in providing accessible features for customers with disabilities.
3. Consumer Products - Creating assistive devices and inclusive features in consumer products such as easy-open and resealable vacuum sealed food containers.
4 Featured, 36 Examples:
60,019 Total Clicks
Date Range:
Apr 22 — Sep 23
Trending:
Warm
Consumer Insight Topics:
