The 'Gift of Kindness' App Lets Users Donate on Behalf of Others
Katherine Pendrill — May 3, 2016 — Tech
References: facebook & itunes.apple
'Gift of Kindness' is an app that allows users to give virtual gifts of thanks to friends and family while supporting the work of charitable organizations in the process. Perfect for socially conscious consumers, the app provides a unique gift idea for any occasion.
The Gift of Kindness app features a user-friendly interface that allows gift givers to choose a virtual gift from a selection of reputable charities. After purchasing the gift, the sender will receive a tax deductible receipt, while the recipient will receive a personalized text or email notifying them that a donation has been made on their behalf. As a result, the sender is able to give a gift of thanks, while the charity benefits from the monetary donation.
The app ultimately provides a unique alternative to other gift-giving platforms that are focused on the needs of the recipient.
The Gift of Kindness app features a user-friendly interface that allows gift givers to choose a virtual gift from a selection of reputable charities. After purchasing the gift, the sender will receive a tax deductible receipt, while the recipient will receive a personalized text or email notifying them that a donation has been made on their behalf. As a result, the sender is able to give a gift of thanks, while the charity benefits from the monetary donation.
The app ultimately provides a unique alternative to other gift-giving platforms that are focused on the needs of the recipient.
Trend Themes
1. Charitable Gift-giving - Disruptive innovation opportunity: Develop a platform that incorporates virtual gifts and charitable donations to create a more meaningful gift-giving experience.
2. Socially Conscious Consumers - Disruptive innovation opportunity: Create products or services that cater to the growing demand for socially conscious consumption.
3. Alternative Gift-giving Platforms - Disruptive innovation opportunity: Design a gift-giving platform that offers unique alternatives to traditional gifts, such as experiences or charitable donations.
Industry Implications
1. Mobile Apps - Disruptive innovation opportunity: Create mobile apps that facilitate charitable giving and offer innovative features for users to engage with charitable organizations.
2. E-commerce - Disruptive innovation opportunity: Incorporate charitable donation options into e-commerce platforms to encourage socially responsible consumer behavior.
3. Nonprofit and Charitable Organizations - Disruptive innovation opportunity: Embrace digital platforms and create partnerships with gift-giving apps to reach and engage with a broader audience for donations.
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