The 'aha' App Allows Users to Send Instantaneous Gifts and E-Cards
Katherine Pendrill — May 3, 2016 — Tech
References: itunes.apple & fastcompany
The 'aha' app by AHAlife is a platform designed for giving instantaneous gifts. Not only does the app help users compensate for forgotten birthdays and other events, but it also tracks important dates so special days never go unnoticed again.
Designed for those who have forgotten a birthday, anniversary or other important dates, aha works by helping users select and send instantaneous gifts. The app is largely designed to relive some of the pain points associated with gifting, such as the stress of choosing something meaningful, having time to purchase the item and then coordinating shipping. The app eliminates these problems by doing all of the work for the user. To do so, aha looks at upcoming Facebook notifications and then prompts the user when a gift needs to be sent. If the user decides to buy, the app will present 10 different gift categories based on personality. The shopper simply selects a gift and a link will be sent to the recipient to download the present. The app even allows the recipient to exchange their gift if they do not like what their chosen present.
The app is ideal for time-sensitive situations, in which users may only have a few minutes to find the perfect gift.
Designed for those who have forgotten a birthday, anniversary or other important dates, aha works by helping users select and send instantaneous gifts. The app is largely designed to relive some of the pain points associated with gifting, such as the stress of choosing something meaningful, having time to purchase the item and then coordinating shipping. The app eliminates these problems by doing all of the work for the user. To do so, aha looks at upcoming Facebook notifications and then prompts the user when a gift needs to be sent. If the user decides to buy, the app will present 10 different gift categories based on personality. The shopper simply selects a gift and a link will be sent to the recipient to download the present. The app even allows the recipient to exchange their gift if they do not like what their chosen present.
The app is ideal for time-sensitive situations, in which users may only have a few minutes to find the perfect gift.
Trend Themes
1. Instant Gifting - The rise of instant gifting apps like 'aha' presents an opportunity for disruptive innovation in the gifting industry by streamlining the process and eliminating stress.
2. Personalized Recommendations - The 'aha' app's use of personality-based gift categories demonstrates the growing trend of using personalized recommendations to enhance the gifting experience.
3. Convenience and Time-sensitivity - The popularity of instant gifting apps reflects the increasing demand for convenient and time-sensitive solutions that cater to busy individuals.
Industry Implications
1. E-commerce - The 'aha' app and other similar platforms present opportunities for disruptive innovation in the e-commerce industry, optimizing the gifting experience and simplifying gift delivery.
2. Mobile Apps - The success of 'aha' highlights the potential for disruptive innovation in the mobile app industry by providing users with a convenient tool for sending instant gifts and e-cards.
3. Social Networking - The integration of Facebook notifications in the 'aha' app indicates the intersection between social networking and gifting, creating disruptive innovation opportunities within the social networking industry.
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