This H&M Fashion Collection is Made Out of Recycled Apparel
Katherine Pendrill — August 10, 2015 — Eco
H&M has launched a new initiative that involves making fabulous new garments out of recycled apparel. While fast fashion is not usually considered a sustainable source of clothing, many of these apparel companies have been making significant efforts adopt more eco-friendly practices. H&M's latest initiative attempts to make the industry a little bit more green by reusing old textiles.
The new collection is the result of a collaboration between H&M and the Centre for Sustainable Fashion at the London College of Fashion. To produce the new garments, H&M asked a number of second-year students to use fabric and textiles from the brand's clothing donation program to make completely new pieces. The resulting pieces are not only sustainable, but they are also fashion-forward.
The stunning recycled attire is set to be available for purchase in eight different H&M stores throughout the UK.
The new collection is the result of a collaboration between H&M and the Centre for Sustainable Fashion at the London College of Fashion. To produce the new garments, H&M asked a number of second-year students to use fabric and textiles from the brand's clothing donation program to make completely new pieces. The resulting pieces are not only sustainable, but they are also fashion-forward.
The stunning recycled attire is set to be available for purchase in eight different H&M stores throughout the UK.
Trend Themes
1. Upcycled Fast Fashion - Opportunity to create new fashion lines by upcycling discarded clothing and textiles.
2. Eco-friendly Practices - Opportunity for apparel companies to adopt more sustainable practices in the fast fashion industry.
3. Fashion-forward Sustainability - Combining sustainable materials and fashion-forward designs for eco-conscious consumers.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity to incorporate upcycled materials and eco-friendly practices in the fast fashion industry.
2. Sustainable Fashion - Opportunity to promote and develop sustainable fashion lines using recycled materials.
3. Textile Recycling - Opportunity to scale textile recycling operations to meet the demand for upcycled fashion initiatives.
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