The 'Nack' App Allows Users to Buy Anyone a Cup of Coffee
Katherine Pendrill — May 3, 2016 — Tech
References: itunes.apple & prnewswire
A Rhode Island-based startup recently launched coffee-gifting app called 'Nack,' which enables people to buy a cup of coffee for anyone, anywhere. Designed to be used by friends, family, colleagues and even strangers, the app provides a simple way to send someone a little pick-me-up.
Unlike other mobile gifting apps, Nack is designed as "a social network built around the coffee experience." To use the app, users simply select a recipient from their contact list and include the amount they wish to give, a personalized message and an optional photo. The recipient will then receive the gift via text message, in addition to a message encouraging them to send a coffee gift of their own. Users can even leave suspended pre-paid coffee gifts at select cafes as an anonymous act of kindness.
The coffee-gifting app not only allows users to send friends and colleagues a free cup of joe, but it also encourages small gestures that make a positive impact in the community.
Unlike other mobile gifting apps, Nack is designed as "a social network built around the coffee experience." To use the app, users simply select a recipient from their contact list and include the amount they wish to give, a personalized message and an optional photo. The recipient will then receive the gift via text message, in addition to a message encouraging them to send a coffee gift of their own. Users can even leave suspended pre-paid coffee gifts at select cafes as an anonymous act of kindness.
The coffee-gifting app not only allows users to send friends and colleagues a free cup of joe, but it also encourages small gestures that make a positive impact in the community.
Trend Themes
1. Social Coffee Gifting - Innovative social networking built around coffee gifting to friends, family, colleagues, and even strangers via smartphone app.
2. Gamification of Giving - Gamification of gifting via coffee consumption by encouraging users to pay it forward by leaving prepaid coffee gifts at cafes, resulting in a positive impact on the community.
3. Convenient Mobile Gifting - Revolutionizing mobile gifting by offering a quick and convenient way to buy coffee for anyone, anywhere by simply selecting the recipient from user's contact list, making it an ideal tool for busy people.
Industry Implications
1. Food and Beverage Industry - Introducing a new engaging and innovative product or service in the food and beverage industry for more personalized and social engagement with customers.
2. Mobile Payment Industry - A new social coffee gifting payment technology to offer seamless mobile payment solutions that allows for cross-border gifting via the app.
3. Digital Communications Industry - The talkshift in communication services by encouraging and enhancing social engagement through peer-to-peer transparent mobile digital communication styles in the form of coffee gifting.
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