This Fast Fashion Retailer is Turning Unwanted Clothes into New Pieces
Katherine Pendrill — August 22, 2015 — Eco
H&M released a new collection of eco-friendly denim called 'Close The Loop.' Following in the footsteps of many other retailers, H&M's new line demonstrates a commitment to making fashion a more sustainable industry.
The new eco-friendly denim line is primarily made from organic cotton from H&M's Garment Collecting program. The program takes recycled textiles and turns the old material into stylish new garments. The idea is to create a closed loop for H&M's textiles by ensuring that old materials are put to new use. In turn, this process reduces waste and limits the environmental impact of the fashion industry. H&M’s CEO Karl-Johan Persson further explains that a closed loop for textiles will "also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet."
The new denim collection features clothing for men, women and children, meaning everyone can enjoy the eco-friendly fashions.
The new eco-friendly denim line is primarily made from organic cotton from H&M's Garment Collecting program. The program takes recycled textiles and turns the old material into stylish new garments. The idea is to create a closed loop for H&M's textiles by ensuring that old materials are put to new use. In turn, this process reduces waste and limits the environmental impact of the fashion industry. H&M’s CEO Karl-Johan Persson further explains that a closed loop for textiles will "also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet."
The new denim collection features clothing for men, women and children, meaning everyone can enjoy the eco-friendly fashions.
Trend Themes
1. Eco-friendly Fashion - The trend of eco-friendly fashion is creating opportunities for retailers to upcycle unwanted clothes into new pieces, reducing waste and environmental impact.
2. Closed Loop Textiles - The closed loop textiles trend is driving innovation in the fashion industry, allowing companies to repurpose old materials and reduce their reliance on virgin resources.
3. Sustainable Fashion Collections - The rise of sustainable fashion collections presents a disruptive innovation opportunity for brands to create eco-friendly clothing lines that appeal to a wide range of consumers.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage the upcycled eco-friendly denim trend to differentiate themselves and attract environmentally conscious customers.
2. Textile Recycling - The textile recycling industry has the potential to grow by providing the resources needed for brands to produce closed loop textiles and eco-friendly fashion collections.
3. Sustainable Manufacturing - The sustainable manufacturing industry can capitalize on the demand for eco-friendly clothing by offering innovative solutions for repurposing old materials and reducing waste in the fashion supply chain.
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