The 'Foodcloud' App Will Distribute Unwanted Grocery Store Food to Charities
Katherine Pendrill — June 4, 2015 — Social Good
UK supermarket chain Tesco has begun testing a new food donation app called 'FoodCloud,' which will share unsold food with local charities. With many grocery stores throwing out massive quantities of perfectly good food each day, the FoodCloud app helps to provide a zero-waste solution for stores.
The app works by asking Tesco store managers to log the food items that are marked for disposal each day. Once FoodCloud knows what will be donated, the app will connect with a local charity that will come to collect the food. Currently the app is being trialed at Tesco's Surrey Quays store, but there are plans to expand the program across nine other stores as well.
The food donation app not only helps to solve the issue of grocery store waste, but also the pressing issue of urban hunger. With promising early results, the hope is that the FoodCloud app will inspire other grocery stores chains to adopt similar programs.
The app works by asking Tesco store managers to log the food items that are marked for disposal each day. Once FoodCloud knows what will be donated, the app will connect with a local charity that will come to collect the food. Currently the app is being trialed at Tesco's Surrey Quays store, but there are plans to expand the program across nine other stores as well.
The food donation app not only helps to solve the issue of grocery store waste, but also the pressing issue of urban hunger. With promising early results, the hope is that the FoodCloud app will inspire other grocery stores chains to adopt similar programs.
Trend Themes
1. Food Donation Apps - Opportunity for creating more food donation apps that connect grocery stores with local charities to reduce food waste and combat urban hunger.
2. Zero-waste Solutions - Chance to develop innovative zero-waste solutions for other industries by connecting waste-producing businesses with organizations in need of those resources.
3. Sustainable Food Systems - Opportunity to revolutionize the food system by implementing sustainable practices, such as redistributing unsold food to charities rather than throwing it away.
Industry Implications
1. Grocery Stores - Grocery stores can explore the use of food donation apps to reduce waste, address social responsibility, and foster community collaborations.
2. Charities - Charities can leverage technology and food donation apps to streamline the process of collecting donated food from grocery stores and efficiently distribute it to those in need.
3. Technology - Technological advancements can be made to enhance food donation apps, creating more efficient and user-friendly platforms for connecting businesses and charities.
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