The expansive creativity of the beauty community explores outerspace
Implications - With the proliferation of online makeup tutorials accelerating the culture to a point when consumers are constantly imagining and re-imagining their beauty routines, the beauty industry is currently ripe with products that boast a galactic aesthetic. This progression speaks to the role of digital video as cultural marker driving innovation in various industries by engaging passionate consumers in order to create online communities ideal for sourcing customer feedback.
Workshop Question - What are you doing to encourage the organic formation of online communities dedicated to your brand or product offering?
Trend Themes
1. Galactic Aesthetic - The beauty industry is currently ripe with products that boast a galactic aesthetic.
2. Cosmo-inspired Skincare - Brands are taking inspiration from the moon, sun, stars, and other astrological elements to create organic and all-natural skincare products.
3. Outer Space Makeup - From eyeshadow palettes to holographic lip glosses, consumers are looking for makeup products that take inspiration from sci-fi and outer space.
Industry Implications
1. Beauty Industry - Cosmetics and skincare companies can leverage the galactic aesthetic and astrological elements to create innovative products that appeal to customers looking for something bold and unique.
2. Digital Video Industry - The proliferation of online makeup tutorials and videos has driven innovation in the beauty industry by engaging passionate consumers and creating online communities for feedback.
3. Organic and All-natural Skincare Industry - Companies can take cues from brands like Cosmos and Plantfolk Apothecary to create skincare products that use 100% pure, plant-based ingredients and chemical-free formulas to create nourishing and healthy products.
