Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Airport Activation

Brand activations embed themselves into the air travel experience

Implications - As experiential marketing becomes more important in a time when media spaces are quite cluttered, immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product. This progression highlights the need for brands to create a multi-channel marketing initiatives that aim to meet consumers in both digital and physical spaces they occupy daily.
Workshop Question - What everyday rituals can you look to embed your brand in?
Trend Themes
1. Experiential Marketing - Immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product.
2. Multi-channel Strategies - This progression highlights the need for brands to create a multi-channel marketing initiative that aim to meet consumers in both digital and physical spaces they occupy daily.
3. Interactive Environments - A dynamic interactive retail space makes the most of its surroundings, leveraging technology, social media to offer customers a unique experience.
Industry Implications
1. Luxury Beverage & Alcohol Brands - Alcohol brands can leverage interactive displays and tastings to promote and sell their premium products amidst the glamour of airport travel.
2. Retail & Apparel Brands - Fashion and retail brands can utilize pop-up shops to offer travelers a unique shopping experience while promoting their seasonal wares.
3. Hospitality & Travel Services - Travel industry businesses can use immersive and interactive environments to provide a more enjoyable and memorable travel experience for their customers.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 67 Examples:
448,910 Total Clicks
Date Range:
Aug 15 — Dec 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Touchscreen Sampling Bars
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
At the Heinemann Duty Free shops in the Frankfurt Airport, Beam Suntory created an exciting and interactive bourbon tasting station. The multi-sensory station promotes the brand’s super-... MORE
Interactive Whiskey Architecture
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
Designed to be an interactive environment at Munich Airport, this dynamic Jim Beam Honey display makes the most of its honeycomb associations. The pop-up environment for the newest Jim Beam variety... MORE
Vodka Concept Stores
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
French vodka brand Grey Goose recently opened a luxe concept store inside Amsterdam’s Schiphol Airport. Modeled after a modern wine cellar, this liquor store pop-up is located inside Schiphol’... MORE
Lavish Airport Pop-Ups
Lavish Airport Pop-Ups
JFK Airport's Hermès Pop-Up Shop Embodies a Luxurious Air
Synonymous with elegance and luxury, legendary fashion house Hermes recently opened a pop-up shop in the heart of JFK airport. The temporary retail location was opened in celebration of upcoming... MORE
Multi-Sensory Airport Bars
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
Across three airports in France, Ballantine’s is now showing off multi-sensory airport bar activations that offer a place for travelers to taste the brand’s Hard Fired scotch whiskey and... MORE
Airport Perfume Installations
Airport Perfume Installations
The Paco Market is Enticing Travelers with a Selfie Station
The Paco Market, is the newest pop-up from the Paco Rabanne brand that’s targeting in-transit consumers at Panama’s Tocumen International Airport, with an eye-catch installation that&#... MORE
Airport Pop-Up Ice Rinks
Airport Pop-Up Ice Rinks
Denver International Airport Opened a Free Ice Rink During the Holidays
As many know, traveling over the Christmas holidays can be a stressful, time-consuming hassle, however those who had a chance to use the Denver International Airport’s pop-up ice rink were... MORE
Airport Lounge Igloos
Airport Lounge Igloos
Virgin Atlantic and Coppa Club Launched a Rooftop Pop-Up Igloo
For the holiday season, Virgin Atlantic teamed up with Coppa Club to launch a rooftop pop-up igloo lounge that seats eight and offers a cozy place to enjoy light refreshments before a flight. When... MORE

Related Examples

Icelandic Popup Shelters
Icelandic Popup Shelters
The Skýli is a Shelter Built for Iceland's Trekking Trails
Socialite Fragrance Pop-Ups
Socialite Fragrance Pop-Ups
Kim Kardashian Teamed with Violet Grey for a LA Perfume Pop-Up
Glow-in-the-Dark Taco Menus
Glow-in-the-Dark Taco Menus
Doodle Bar's LOSTACOS Popup Celebrates Mexico's Day of the Dead
Mystery Series Pop-Up Restaurants
Mystery Series Pop-Up Restaurants
The Riverdale Popup Restaurant is Happening in Toronto
AR Dating Apps
AR Dating Apps
The 'FlirtAR' App Uses Augmented Reality to Help Users Find Love
STEM Family Dining
STEM Family Dining
Sue's Tech Kitchen is a Tech-Focused, Family-Friendly Dining Experience
play_circle_filledCanadian Flannel Popup Initiatives
Canadian Flannel Popup Initiatives
Uniqlo's 'The Welcome Store' Shows How Welcoming Canadians Are
Customizable Popup Tools
Customizable Popup Tools
ActionPanels is a Bulgarian SaaS Startup and Website Popup Builder
Immersive Sneaker-Branded Pop-ups
Immersive Sneaker-Branded Pop-ups
The Adidas 'EQT Creator Series' Was an Experiential London Popup
Airport Lounge VR Trips
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
Luggage-Tracking Devices
Luggage-Tracking Devices
The 'LugLoc' Luggage Locator Helps You Find Your Lost Baggage
Facial Recognition Airport Systems
Facial Recognition Airport Systems
KLM Airlines is Testing a Faster Aircraft Boarding Process
Airplane Streaming Services
Airplane Streaming Services
Qantas Will Offer Netflix and Spotify as Free In-Flight Entertainment
Airport Coffee Bars
Airport Coffee Bars
The Sydney Airport is Now Home to a Joe & the Juice Cafe
play_circle_filledShared Airport Buffets
Shared Airport Buffets
KLM's 'Bonding Buffet' Connects Travelers Who are Alone in the Airport
Smartphone-Cleansing Tissue Rolls
Smartphone-Cleansing Tissue Rolls
Japan's Narita Airport Has Toilet Paper Rolls to Clean Phones
Unenclosed Airport Toy Stores
Unenclosed Airport Toy Stores
This Store Was Placed in the Middle of an Airport to Occupy Kids
Remote-Control Kid Suitcases
Remote-Control Kid Suitcases
The Rastar Kids Suitcase with Wheels is Controlled Remotely
Airport Information Apps
Airport Information Apps
The 'FlightSpeak' App Gets Users Ready for Unfamiliar Terminals
play_circle_filledTraveling Teddy Bear Commercials
Traveling Teddy Bear Commercials
This Heartfelt Heathrow Airport Ad Focuses on Two Grandparents
All-Access Airport Lounge Apps
All-Access Airport Lounge Apps
Priority Pass Lets Users Access Exclusive Lounges Across the Globe
Noise-Cancelling Airport Loungers
Noise-Cancelling Airport Loungers
The Frankfurt Airport's Silent Chairs Block Out Ambient Noise
Restaurant Igloo Activations
Restaurant Igloo Activations
Coppa Club is Combating the Decline in Visitors That Occurs in Winter
Interactive Golfing Videos
Interactive Golfing Videos
The 'Call the Shots' Video Lets Users Control Paul McGinley's Strategy
play_circle_filledHumorous Office Vacation Ads
Humorous Office Vacation Ads
Virgin Atlantic Prompts Viewers to Get Away from Work During Holidays
play_circle_filledSpace-Bound Whiskey Glasses
Space-Bound Whiskey Glasses
The Ballantine's Zero Gravity Tumblers are Made for Drinking in Space
Pre-Flight Meal Apps
Pre-Flight Meal Apps
The 'AirGrub' App Lets Travelers Buy Airport Food with Pre-Order Food App
Summer-Ready Wine Merchandising
Summer-Ready Wine Merchandising
This Naked Grape Wine Display is Inspired by Backyard Decor
Interstellar Rum Displays
Interstellar Rum Displays
This Space-Inspired Point-of-Sale Display Showcases Bacardi Rums
Artisanal Vodka Merchandising
Artisanal Vodka Merchandising
This Grey Goose Retail Display Features Stacked Box Elements
Architectural Vodka Displays
Architectural Vodka Displays
This Ciroc POS Display Resembles a Miniature Building
Zig-Zag Beer Displays
Zig-Zag Beer Displays
Rodrigo Olvera's Miller Genuine Draft Display Boasts Cut-Out Shapes
Luggage Collection Services
Luggage Collection Services
This Service Will Collect a Customer's Airport Luggage for Them
Airport Pod Hotels
Airport Pod Hotels
These 'Napcab' Napping Pods Provide On-the-Go Accommodation for Travelers
Holistic Airport Saunas
Holistic Airport Saunas
The Finnair Lounge at Helsinki Airport Boasts a Unisex Finnish Sauna
Ultramodern Airline Clubhouses
Ultramodern Airline Clubhouses
The Luxurious Qantas Lounge at Sydney Airport Has an Epic Spa
Gratifying Airport Lounge Spas
Gratifying Airport Lounge Spas
The Virgin Atlantic JFK Lounge is in Unmistakably NYC Style
Conveniently Canned Cocktails
Conveniently Canned Cocktails
The Ballast Point Brewery Packaged Four Common Cocktails into Cans
Millennial-Targeted Wines
Millennial-Targeted Wines
Australian Vintage's 'YOU Wine' Brand Appeals to Generation Y
Alcohol-Free Hotels
Alcohol-Free Hotels
This Dubai Hotel Seeks to Incorporate Halal Culture into Each Guest's Visit
play_circle_filledBlue-Hued Wine
Blue-Hued Wine
This Spanish Blue Wine is Best Served Cold Due to Its Sweet Aromatic Flavors
Pet-Friendly Airport Terminals
Pet-Friendly Airport Terminals
New York's John F. Kennedy Airport is Adding a Luxury ARK Terminal
Luxury Car-Inspired Eateries
Luxury Car-Inspired Eateries
'Restaurant 356' Allows Guests a View of the Porsche Driving Track
Surprise Travel Sweepstakes
Surprise Travel Sweepstakes
Tequila CAZADORES is Hosting an 'Unscripted' Summer Travel Contest
Energetic Airport Makeovers
Energetic Airport Makeovers
London's Luton Airport Recently Received a Pastel-Hued Rebrand
play_circle_filledAnti-Violence Beer Coasters
Anti-Violence Beer Coasters
This Tokyo Bar Designed Beer Coasters to Help Combat Domestic Violence
Beauty-Enhancing Beer
Beauty-Enhancing Beer
The 'Precious' Beer From Japan Boasts Skin-Improving Benefits
Beer-Dispensing Billboards
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
play_circle_filledHistoric Alcohol Ads
Historic Alcohol Ads
J.A. Baczewski Tells the Story of a Vodka Bottle Stolen in WWII
Bold Beer Displays
Bold Beer Displays
Eddy Flores Designs Eye-Catching Stands for the 'Best Beers in the World'
Masculine Liqueur Displays
Masculine Liqueur Displays
Harlem Kruiden Is Showcased in a Dark and Industrial Shelving Unit
Chromatic Wine Displays
Chromatic Wine Displays
Alice White's Stacking Retail Display Puts Color First
Beach-Evoking Beer Displays
Beach-Evoking Beer Displays
These Pacifico Light Cardboard Displays Are Inspired By Beach Visuals
Spooky Wine Kiosks
Spooky Wine Kiosks
This Ravenswood Retail Wine Display Concept is Dark and Delightful
Artisanal Alcohol Kiosks
Artisanal Alcohol Kiosks
This Old Forester Retail Display is Designed to Prevent Theft
Agricultural Alcohol Displays
Agricultural Alcohol Displays
This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery
Fishing Shack Beer Displays
Fishing Shack Beer Displays
This Retail Display Plays Up Streetwater Brewing's Beach Branding
Luxe Aviation Discos
Luxe Aviation Discos
The Virgin Atlantic 787 Dreamliner is an Airline With an In-House Night Club
Analytic Trip Generators
Analytic Trip Generators
Virgin Atlantic's Let It Fly Suggests Trips Based on What You Might Pack
First Class Tour Apps
First Class Tour Apps
Virgin Atlantic Airways Launches Augmented Reality Planeview App
Wearable Travel Tech
Wearable Travel Tech
Google Glass Explorer Program Showcased Exciting Third Party Developments
Moroccan Market Bar Designs
Moroccan Market Bar Designs
L'Epicerie's Grocery Bar Layout Lets Patrons Pick Cocktail Ingredients
Designer Flight Uniforms
Designer Flight Uniforms
Designer Vivienne Westwood Redesigns Virgin Atlantic's Employee Outfits
Artillery Style Beer Displays
Artillery Style Beer Displays
This Guinness Beer Tank Brings Out the Big Guns
Acrobatic-Like Whiskey Sets
Acrobatic-Like Whiskey Sets
The Limited Edition Whiskey Serving Items Stands in Perfect Balance
Programmable Hi-Tech Tees
Programmable Hi-Tech Tees
TshirtOS Offers Users a Wearable and Interactive Digital Display
Whisky Artistry Designs
Whisky Artistry Designs
The Kacper Hamilton Ballantines 12 Years ‘The Art of Tasting' Revamp