Brand activations embed themselves into the air travel experience
Implications - As experiential marketing becomes more important in a time when media spaces are quite cluttered, immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product. This progression highlights the need for brands to create a multi-channel marketing initiatives that aim to meet consumers in both digital and physical spaces they occupy daily.
Workshop Question - What everyday rituals can you look to embed your brand in?
Trend Themes
1. Experiential Marketing - Immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product.
2. Multi-channel Strategies - This progression highlights the need for brands to create a multi-channel marketing initiative that aim to meet consumers in both digital and physical spaces they occupy daily.
3. Interactive Environments - A dynamic interactive retail space makes the most of its surroundings, leveraging technology, social media to offer customers a unique experience.
Industry Implications
1. Luxury Beverage & Alcohol Brands - Alcohol brands can leverage interactive displays and tastings to promote and sell their premium products amidst the glamour of airport travel.
2. Retail & Apparel Brands - Fashion and retail brands can utilize pop-up shops to offer travelers a unique shopping experience while promoting their seasonal wares.
3. Hospitality & Travel Services - Travel industry businesses can use immersive and interactive environments to provide a more enjoyable and memorable travel experience for their customers.
8 Featured, 67 Examples:
450,210 Total Clicks
Date Range:
Aug 15 — Dec 17
Trending:
Warm
Consumer Insight Topics:
