Jack in the Box is Rolling Out an All-Day Brunch Menu Called 'Brunchfast'
Katherine Pendrill — October 5, 2016 — Lifestyle
References: jackinthebox & brandeating
In an effort to cater to the growing number of consumers turning to fast food restaurants for their first meal of the day, Jack in the Box has introduced an all-day brunch menu called 'Brunchfast.' Unlike other fast food breakfast menus, Jack in the Box is offering more high-end options that are hearty enough to satisfy mid-morning cravings.
The new Brunchfast menu consists of 10 items that can be enjoyed as a late breakfast or early lunch option. The dishes range from more traditional breakfast fare such as Mini Pancakes and Homestyle Potatoes to heartier options such as the Brunch Burger and Southwest Scrambler Plate. As far as drinks, options include coffee, soda or the new Blood Orange Fruit Cooler. With so many options to choose from, Jack in the Box offers a convenient way for consumers to indulge in brunch any time of day.
The new Brunchfast menu consists of 10 items that can be enjoyed as a late breakfast or early lunch option. The dishes range from more traditional breakfast fare such as Mini Pancakes and Homestyle Potatoes to heartier options such as the Brunch Burger and Southwest Scrambler Plate. As far as drinks, options include coffee, soda or the new Blood Orange Fruit Cooler. With so many options to choose from, Jack in the Box offers a convenient way for consumers to indulge in brunch any time of day.
Trend Themes
1. All-day Brunch Menus - The popularity of all-day brunch menus in fast food restaurants presents an opportunity for other chains to follow suit and cater to the growing consumer demand.
2. High-end Fast Food Options - The introduction of more high-end options in fast food breakfast menus opens up opportunities for restaurants to attract customers seeking a more indulgent brunch experience.
3. Convenient Brunch Anytime - The convenience of being able to enjoy brunch at any time of day offers an innovative way for fast food chains to differentiate themselves and tap into a new market.
Industry Implications
1. Fast Food - The all-day brunch trend presents a disruptive innovation opportunity for fast food chains to expand their offerings and capture a larger share of the breakfast market.
2. Food and Beverage - The introduction of high-end brunch options in fast food restaurants creates a disruptive innovation opportunity for the food and beverage industry to meet the changing preferences of consumers seeking more upscale dining experiences.
3. Restaurant - The rise of all-day brunch menus in fast food restaurants offers a disruptive innovation opportunity for the restaurant industry to capitalize on the growing popularity of brunch as a meal option and attract a broader customer base.
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