Nestlé's New Shreddies Max Cereal Serves as a Good Source of Protein
Katherine Pendrill — August 31, 2016 — Lifestyle
References: nestle-cereals & foodbev
Nestlé recently debuted a new cereal called Shreddies Max that provides consumers with an easy way to up their protein intake. With a growing number of consumers swapping cereal for other breakfast foods, this new granola mixture helps reinvigorate the cereal category.
Shreddies Max is a high-protein cereal that combines whole grain wheat with crunchy oat clusters. The use of whole grains makes the cereal high in fiber and low in saturated fat. The cereal is also considered a good course of protein, which is an essential nutrient needed for maintaining muscle mass.
Not only does the cereal come in two delicious varieties, but the hearty granola clusters also make the product more versatile than other cereals. This means that consumers can sit down and enjoy a bowl with milk or combine the cereal with yogurt for an on-the-go breakfast.
Shreddies Max is a high-protein cereal that combines whole grain wheat with crunchy oat clusters. The use of whole grains makes the cereal high in fiber and low in saturated fat. The cereal is also considered a good course of protein, which is an essential nutrient needed for maintaining muscle mass.
Not only does the cereal come in two delicious varieties, but the hearty granola clusters also make the product more versatile than other cereals. This means that consumers can sit down and enjoy a bowl with milk or combine the cereal with yogurt for an on-the-go breakfast.
Trend Themes
1. Protein-infused Cereals - Manufacturers in the cereal industry can capitalize on the increasing trend of protein-rich food options for consumers by developing their own high-protein cereal products.
2. Versatile Granola Clusters - There is an opportunity for companies to develop more versatile granola mixtures that can be enjoyed not just as a cereal but also as a snack or as a topping for other foods.
3. Healthy Breakfast Alternatives - As more consumers seek healthier breakfast options, businesses can develop new products that offer a balance of nutrition and convenience, such as high-protein granolas with fiber-rich whole grains.
Industry Implications
1. Cereal Manufacturing - Cereal manufacturers can innovate and capture market share by creating high-protein, whole grain-based cereals that can meet the current consumer demand for healthy breakfast options.
2. Snack Foods Manufacturing - Companies in the snack food industry can incorporate versatile granola clusters into their product lines, offering consumers a healthier snacking alternative.
3. Fitness and Sports Nutrition - Businesses that focus on fitness and sports nutrition can position themselves by developing and offering high-protein food options that can help consumers meet their daily protein intake and fitness goals.
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