Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Empathetic Fatherhood

Brands demonstrate understanding of the complex emotions around fatherhood

Implications - Taking a more genuine stance on marketing to men, brands are winning back the trust and loyalty of male viewers by acknowledging their humanity, rather than enforcing the overplayed macho stereotype. Particularly when taking into account new fathers and all of the complexities this new stage in life entails, male-targeted marketing is starting to take on a much more personable approach, demonstrating empathy and understanding that resonates with the modern male demographic.
Workshop Question - What key messages are you conveying to your consumer to demonstrate that you understand them?
Trend Themes
1. Empathetic Marketing to Men - Brands acknowledging the humanity of men, particularly fathers, in their marketing approach.
2. Humorous and Sentimental Dad-centered Advertising - Brands celebrating fatherhood in creative and meaningful ways through ads and campaigns.
3. Importance of Father's Involvement - PSAs and campaigns promoting the significance of a father's involvement in their child's life.
Industry Implications
1. Marketing and Advertising - A realignment of marketing focus towards more personalized, empathetic approaches that target various types of people.
2. Fatherhood and Parenting - The intersection between fatherhood, parenting, and how brands fit in.
3. Social Issues and PSA Campaigns - Campaigns raising awareness on social issues and sparking important conversations.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
86,514 Total Clicks
Date Range:
Aug 16 — Feb 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Dad Joke Ad Campaigns
Dad Joke Ad Campaigns
These Humorous PSAs Highlight the Importance of a Father's Involvement
In the summer, a dad joke ad campaign was launched by HHS’ Administration for Children and Families (ACF), and the National Responsible Fatherhood Clearinghouse. The dad jokes are included in... MORE
play_circle_filledSentimental Razor Ads
Sentimental Razor Ads
This Gillette Ad Features an NFL Player and his Father
This Gillette ad features the San Francisco 49ers’ football player Solomon Thomas, and his father Chris. The ad shows Thomas watching a video of his father, as his father talks about how... MORE
play_circle_filledDeceptive Father's Day Campaigns
Deceptive Father's Day Campaigns
Gillette's 'Go Ask Dad' Ad Celebrates the Father-Son Relationship
With Father’s Day only a few weeks away, Gillette is asking kids to stop turning to their phones for their most pressing queries, and go ask dad instead. To highlight this technological... MORE
play_circle_filledDad-Centered Boxer Brief Ads
Dad-Centered Boxer Brief Ads
Bonds Shows Men Humorously Reminiscing on Their Pre-Baby Bodies
Bonds, an Australian underwear brand, created a commercial to advertise its boxer briefs with the help of Melbourne-based advertising agency Clemenger BBDO. It begins with sorrowful piano playing... MORE
play_circle_filledDad-Celebrating Grocer Ads
Dad-Celebrating Grocer Ads
This Tesco Father’s Day Campaign is Appreciative and Sentimental
This Tesco Father’s Day campaign follows real people as they shop inside one of the retailer’s locations. The advert shines a spotlight on fathers and their kids and aims to show... MORE

Related Examples

play_circle_filledSentimental Father Commercials
Sentimental Father Commercials
This Haggar Hall of Fame Ad Centers Around Children and their Dads
play_circle_filledSports-Lover Father's Day Ads
Sports-Lover Father's Day Ads
This Buffalo Wild Wings Ad Celebrates the Bonding Power of Sports
Informative Dad Boot Camps
Informative Dad Boot Camps
These Classes are Helping Men Prepare for Their Newborn
play_circle_filledMentor-Focused Sportswear Ads
Mentor-Focused Sportswear Ads
This Foot Locker Father's Day Ad Shows the Need for Good Influences
Monthly Dad-Themed Subscription Boxes
Monthly Dad-Themed Subscription Boxes
The Rad Dad Subscription Box Promotes Paternal Self-Care
Father-Friendly Clothing Lines
Father-Friendly Clothing Lines
Father Figure Paternity Clothes Feature Built-In Utility Features
Dad-Focused Hair Classes
Dad-Focused Hair Classes
'Can Daddy Do My Hair' Teaches Fathers to Style Their Daughters' Hair
Millennial Dad Podcasts
Millennial Dad Podcasts
The Fatherly Podcast Discusses the Joys and Challenges of Fatherhood
Same Sex Dad Blogs
Same Sex Dad Blogs
Designer Daddy Communicates the Experiences of Two Gay Dads
Father-Focused Delivery Room Apps
Father-Focused Delivery Room Apps
'Guys Guide to the Delivery Room' Helps Men to Be Supportive
play_circle_filledTransparent Vodka Campaigns
Transparent Vodka Campaigns
The Newest Absolut Vodka Campaign Focuses on Sustainability
Business Banking Packages
Business Banking Packages
The 'Ultimate Banking Package' from CWB Has No Monthly Fees
play_circle_filledAuthentic Family Commercials
Authentic Family Commercials
Kraft's Ad for Its 'Family Greatly' Campaign Uses Real Family Footage
Nostalgic VR Advertisments
Nostalgic VR Advertisments
Pepsi VR is a Pop-Up Marketing Booth at the Super Bowl LII
Historic Soda Ads
Historic Soda Ads
The 'This is Pepsi' Ad Celebrates the Brand's Long History
play_circle_filledConfusing Fragrance Ads
Confusing Fragrance Ads
A Strange Old Spice Ad Baffled and Intrigued Viewers During the Grammys
Mid-Air Meditation Platforms
Mid-Air Meditation Platforms
Headspace's Airline Partnerships Help Travelers Keep Calm in the Sky
Concept-Confronting Streetwear
Concept-Confronting Streetwear
Thee Teen-Aged and Union Collab Confront Views on Americana Culture
play_circle_filledHealthful Private Brand Campaigns
Healthful Private Brand Campaigns
'Little Helps to Healthier Living' Touts Tesco's Healthy Choices
play_circle_filledFlaw-Celebrating Advertisements
Flaw-Celebrating Advertisements
Diesel's Keep the World Flawed Campaign Celebrates Our Differences
Dad-Style Sneakers
Dad-Style Sneakers
The Nike Grandstand II is Back After a Quarter of a Century
play_circle_filledActor-Voiced Cartoon Games
Actor-Voiced Cartoon Games
Ryan Reynolds Voices Detective Pikachu in a New 3DS Game
Fatherly Fashion Pop-Ups
Fatherly Fashion Pop-Ups
Zappos.com's Father's Day Pop-Up Features Clothing for Dads
Underwear Gaming Sponsorships
Underwear Gaming Sponsorships
MeUndies is Sponsoring the 'Immortals' League Of Legends Team
Odorless Male Underwear
Odorless Male Underwear
This Odorless Underwear Has Features That Prevent It from Riding Up
Odor-Resisting Clothing
Odor-Resisting Clothing
The Unbound Men's Apparel Collection Can Go Days Without Washing
Anti-Bacterial Briefs
Anti-Bacterial Briefs
The MeUndies Are Made Using Beechwood Fibres That Promote Breathability
Microfiber Boxer Briefs
Microfiber Boxer Briefs
This Comfort-Enhancing Underwear Comes at an Accessible Price
Ultra-Comfortable Boxers
Ultra-Comfortable Boxers
The Bliss Collection Offers Men Cozy Lightweight Underwear Alternatives
Father's Day Fun Runs
Father's Day Fun Runs
The 'Do It for Dads Walk Run' Raises Funds for Prostate Cancer
Fatherly Hot Dog Giveaways
Fatherly Hot Dog Giveaways
This Father's Day Promotion Rewards Hungry Dads with a Free Chili Dog
Father's Day Pasta Promotions
Father's Day Pasta Promotions
Spaghetti Warehouse is Celebrating Father's Day with Free Pasta
Father's Day Brewery Tours
Father's Day Brewery Tours
The Father's Day Ale Trail Treats Dads to Local Craft Beers
Father's Day Food Tours
Father's Day Food Tours
This Food Tour Treats Dads to Sweet and Savory Delicacies
Skin-Matching Lingerie Lines
Skin-Matching Lingerie Lines
The 'Nude For All' Collection Features Seven Different Nude Shades
play_circle_filledBoozy Father's Day Cruises
Boozy Father's Day Cruises
This Father's Day Cruise Treats Dads to Beer and Live Jazz
Decadent Father's Day Cakes
Decadent Father's Day Cakes
The New Baskin-Robbins Cakes Feature Dad-Approved Ingredients
Unisex Lingerie Retailers
Unisex Lingerie Retailers
M.O. Underwear Offers Comfortable Undergarments for Men and Women
play_circle_filledInclusive Underwear Campaigns
Inclusive Underwear Campaigns
The New Selfridges Ad Features Many Different Body Types
play_circle_filledPassionate Fatherhood Ads
Passionate Fatherhood Ads
This Facebook Stories Submission Highlights Life as a Black Father