Brands demonstrate understanding of the complex emotions around fatherhood
Implications - Taking a more genuine stance on marketing to men, brands are winning back the trust and loyalty of male viewers by acknowledging their humanity, rather than enforcing the overplayed macho stereotype. Particularly when taking into account new fathers and all of the complexities this new stage in life entails, male-targeted marketing is starting to take on a much more personable approach, demonstrating empathy and understanding that resonates with the modern male demographic.
Workshop Question - What key messages are you conveying to your consumer to demonstrate that you understand them?
Trend Themes
1. Empathetic Marketing to Men - Brands acknowledging the humanity of men, particularly fathers, in their marketing approach.
2. Humorous and Sentimental Dad-centered Advertising - Brands celebrating fatherhood in creative and meaningful ways through ads and campaigns.
3. Importance of Father's Involvement - PSAs and campaigns promoting the significance of a father's involvement in their child's life.
Industry Implications
1. Marketing and Advertising - A realignment of marketing focus towards more personalized, empathetic approaches that target various types of people.
2. Fatherhood and Parenting - The intersection between fatherhood, parenting, and how brands fit in.
3. Social Issues and PSA Campaigns - Campaigns raising awareness on social issues and sparking important conversations.
5 Featured, 40 Examples:
87,118 Total Clicks
Date Range:
Aug 16 — Feb 18
Trending:
Mild
Consumer Insight Topics:
