Parenting becomes a style statement for Millennial Fathers
Implications - Fully embracing the unique brand of cheesiness that comes with being a dad, Millennial dads are excited to show off their new role as patriarchs through their wardrobe choices. While this may seem like another ironic Millennial fashion trend seeping into adulthood, what we’re really seeing is a shift in personal branding where young dads are comfortable with showing how connected and how much they care about their offsprings, proudly showcasing their love for the world.
Workshop Question - What are 3 ways your consumer’s values are going to shift over the next 5 years and how will you adapt?
Trend Themes
1. Dad Branding - Millennial dads are embracing their new role as patriarchs and using their wardrobe to showcase their love for their children by creating sentimental clothing.
2. Paternal Wearables - Parents are adopting greater use of wearables to make the pregnancy process more joint, as in the case of Libero BabyBuzz bracelet technology.
3. Matching Family Clothing - Matching family clothing is gaining more attention as sentimental clothing becomes more popular for holidays and events.
Industry Implications
1. Family Interactions - Families can leverage platforms that allow them to stay connected and involved even from afar, or more sentimental clothing and crafts to deep dive their relationships and strengthen their bonds.
2. Wearable Technology - Wearables not only need to target individual purchasers, but also can target families, couples and partners to create shared experiences.
3. Pet Accessories - Pet accessories are increasingly becoming more of a practical concern, appealing to the sentimental clothing trend, by having owners coordinate clothing with their pet.
4 Featured, 36 Examples:
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Date Range:
Nov 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:
