This Philips Ad is Based on a True Story of a Kind Window Cleaner
Riley von Niessen — October 11, 2016 — Marketing
A makeshift Spider-Man is the protagonist of a new Philips ad, which aims to show that everyone can be a superhero if they take the time out of their day to do a little good.
It begins with a man who hastily gets ready in the morning -- awkwardly putting on his spandex suit and eating breakfast in the shower. He struggles to make his way downtown, with everything seeming to work against his favor. Finally, he makes his way to work and catapults himself off the roof of a building, with ropes catching his fall.
Children in the hospital look out at him, amazed by the sight of Spider-Man cleaning the windows. Eva Barrett, the head of advertising for the company, explains the use of the man's true story for the Philips ad by saying "Sometimes laughter is the best medicine. It's a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; we wanted to celebrate it."
It begins with a man who hastily gets ready in the morning -- awkwardly putting on his spandex suit and eating breakfast in the shower. He struggles to make his way downtown, with everything seeming to work against his favor. Finally, he makes his way to work and catapults himself off the roof of a building, with ropes catching his fall.
Children in the hospital look out at him, amazed by the sight of Spider-Man cleaning the windows. Eva Barrett, the head of advertising for the company, explains the use of the man's true story for the Philips ad by saying "Sometimes laughter is the best medicine. It's a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; we wanted to celebrate it."
Trend Themes
1. Empathy-based Marketing - Opportunity for brands to connect with consumers by showcasing empathy and understanding.
2. Everyday Superheroes - Trend of highlighting ordinary people doing extraordinary acts, providing inspiration and relatability.
3. Authentic Storytelling - Drive for brands to share genuine narratives that resonate with audiences and create emotional connections.
Industry Implications
1. Healthcare - Disruptive innovation opportunity for healthcare companies to use empathy-based marketing strategies to better connect with patients and healthcare professionals.
2. Advertising - Opportunity for advertisers to develop campaigns that focus on everyday superheroes, creating relatable and inspiring content for consumers.
3. Media and Entertainment - Opportunity for media and entertainment companies to leverage authentic storytelling to engage audiences and create meaningful connections through their content.
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