Papa John's new Pizza Service Was Made Just for Apple TV Users
Riley von Niessen — September 4, 2016 — Business
References: techcrunch & engadget
In an effort to appeal to the many users of Apple TV, Papa John's is extending its online pizza service to better suit this demographic's needs.
With this, consumers don't even have to divert from their televisions to get a savory meal sent to their door, as the Apple TV pizza service allows them to customize, order and pay. As TechCrunch reports, "The new app is actually the first-ever from a quick serve restaurant or pizza company to arrive on the Apple TV platform, having surprisingly beat out Domino’s."
In creating a pizza service that's streamlined for Apple TV users, Papa John's hopes to increase its profits by creating more efficiency in ordering and therefore more consumer interest. In order to increase the likelihood that consumers use the app, the company has made its download completely free of charge.
With this, consumers don't even have to divert from their televisions to get a savory meal sent to their door, as the Apple TV pizza service allows them to customize, order and pay. As TechCrunch reports, "The new app is actually the first-ever from a quick serve restaurant or pizza company to arrive on the Apple TV platform, having surprisingly beat out Domino’s."
In creating a pizza service that's streamlined for Apple TV users, Papa John's hopes to increase its profits by creating more efficiency in ordering and therefore more consumer interest. In order to increase the likelihood that consumers use the app, the company has made its download completely free of charge.
Trend Themes
1. Streamlined TV Pizza Ordering - Papa John's innovates by creating a pizza service specifically for Apple TV users, allowing them to order and customize pizzas without leaving their screens.
2. Online Ordering for Apple TV Users - Papa John's extends its online pizza service to cater to Apple TV users, providing a convenient and seamless ordering experience.
3. Quick Serve Restaurant App on Apple TV - Papa John's becomes the first quick serve restaurant to offer an app on the Apple TV platform, revolutionizing the way users order food from their televisions.
Industry Implications
1. Food Delivery - The food delivery industry can benefit by developing personalized ordering services for different digital platforms, such as Apple TV.
2. Streaming Devices - Companies manufacturing streaming devices, like Apple TV, can explore partnerships with fast food chains to enhance the user experience and offer convenient ordering options.
3. Restaurant Technology - Restaurant technology companies have an opportunity to innovate by creating seamless digital solutions for food ordering and delivery, taking advantage of emerging platforms like Apple TV.
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