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Lifestyle Canine

Human rituals are extended to cater to the needs of canine companions

Implications - A reminder of the ever-expanding nature of the pet accessories market, consumers seek to up the investment in the lifestyle of one's canine companions. This progressions speaks to the freedom with which contemporary consumers have to create their own realities, and additionally highlights the new expanded budgets many consumers are carving out for non-essential dog perks.
Workshop Question - How can you offer customization of your product or service that empowers and supports consumers in constructing these new lifestyles of their own choosing?
Trend Themes
1. Canine Lifestyle - Consumers are investing more in the lifestyle of their canine companions, upping the demand for non-essential dog perks.
2. Human-inspired Pet Products - Pet-friendly and human-inspired products are becoming increasingly popular, as consumers are looking to include their beloved furry friends in their favorite rituals and traditions.
3. Traveling with Pets - There is more focus on the importance of getting a pet passport for air travel and making travel with pets easy and effortless.
Industry Implications
1. Pet Accessories - The pet accessories market is constantly expanding and more focus is being placed on innovative, non-essential pet products.
2. Pet Fashion and Apparel - Pet fashion and apparel is becoming increasingly popular, as owners are looking for trendy and stylish outfits for their pets.
3. Pet-friendly Tourism - Pet-friendly tourism is becoming increasingly important and there is more focus on making traveling with pets easy and comfortable.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
258,537 Total Clicks
Date Range:
Dec 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Puppy Proposal Photoshoots
Puppy Proposal Photoshoots
The Sebastian Loves Luna Engagement Album Showcases Canine Love
Fair warning: Your heart will melt after flipping through the photos from the Sebastian Loves Luna engagement album. Sebastian and Luna are two dogs owned by Emily Abril, a Washington D.C. resident... MORE
Canine Streetwear Retailers
Canine Streetwear Retailers
Pawkier's Clothing for Pets Draws Inspiration from Popular Brands
Pawkier, “the one and only streetwear retailer for dogs,” is based out of New York City and has an accessible online store to make ordering easier for those who live outside of the area.... MORE
Dog-Friendly Ice Cream Parlors
Dog-Friendly Ice Cream Parlors
Don Paletto Makes Frozen Treats for Sharing with One's Pooch
Don Paletto is a unique ice cream parlor in Mexico City that offers sweet frozen treats that are safe to be shared with one’s dog. The ice cream at Don Paletto is made with natural yogurt... MORE
Dog-Friendly Amusement Parks
Dog-Friendly Amusement Parks
Japan's Fuji-Q Highland is Letting Visitors Bring Pets to the Park
Fuji-Q Highland is a Japanese amusement park that’s running a special promotion for the summer called ‘Fuji-Q Wanland’ that will allow visitors to bring their pets to the park, and... MORE
Pet-Friendly Photo Booths
Pet-Friendly Photo Booths
More Than's 'Pet Paws-Port Photo Booth' Spotlights Travel with Pets
The newest campaign from insurance company More Than puts an emphasis on travel with pets, especially the importance of getting a pet passport for air travel. As such, More Than launched the ‘... MORE
Dog Treat Advent Calendars
Dog Treat Advent Calendars
This Festive Gift for Pets from Dogalogue Supplies Christmas Dog Treats
For the holidays this year, Dogalogue is giving pet owners the chance to include their dogs in one of the best traditions of the season with an advent calendar filled with Christmas dog treats.... MORE

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