Fandom crosses over to exclusivity with items based on in-jokes
Implications - The nature of fandom and the idea of deeply loving, and connecting with others, over a niche interest has clear social motivations in that it encourages a sense of belonging. This practice has shifted from niche to elite, appealing to adult consumers who bond over insider knowledge within a specific behavioral tribe. This reinforces the idea that consumers are looking to bond over deeper connections than surface commonalities.
Workshop Question - Aside from surface-level commonalities, what values or core interests do your key customer groups share?
Trend Themes
1. Niche Collectibles - Consumers are seeking exclusive collectibles that appeal to adult niche interests.
2. Designer-inspired Dolls - Luxury doll collections are becoming more prominent, featuring designer-inspired outfits and accessories.
3. Art Industry Action Figures - Humorous and relatable action figures, tailored to the art and advertising industries, are gaining popularity.
Industry Implications
1. Toy Collectibles - Opportunities for manufacturers to produce niche and designer-inspired toy collectibles, aimed at adult consumers.
2. Fashion - Fashion brands can collaborate with doll manufacturers, creating limited-edition designer doll apparel and accessories.
3. Art and Advertising - Opportunities for companies to create relatable and humorous action figures that appeal to the art and advertising industry workers, or lovers of these fields.
4 Featured, 35 Examples:
107,135 Total Clicks
Date Range:
Oct 16 — Jun 17
Trending:
Average
Consumer Insight Topics:
