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Elitist Collectible

Fandom crosses over to exclusivity with items based on in-jokes

Implications - The nature of fandom and the idea of deeply loving, and connecting with others, over a niche interest has clear social motivations in that it encourages a sense of belonging. This practice has shifted from niche to elite, appealing to adult consumers who bond over insider knowledge within a specific behavioral tribe. This reinforces the idea that consumers are looking to bond over deeper connections than surface commonalities.
Workshop Question - Aside from surface-level commonalities, what values or core interests do your key customer groups share?
Trend Themes
1. Niche Collectibles - Consumers are seeking exclusive collectibles that appeal to adult niche interests.
2. Designer-inspired Dolls - Luxury doll collections are becoming more prominent, featuring designer-inspired outfits and accessories.
3. Art Industry Action Figures - Humorous and relatable action figures, tailored to the art and advertising industries, are gaining popularity.
Industry Implications
1. Toy Collectibles - Opportunities for manufacturers to produce niche and designer-inspired toy collectibles, aimed at adult consumers.
2. Fashion - Fashion brands can collaborate with doll manufacturers, creating limited-edition designer doll apparel and accessories.
3. Art and Advertising - Opportunities for companies to create relatable and humorous action figures that appeal to the art and advertising industry workers, or lovers of these fields.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
106,378 Total Clicks
Date Range:
Oct 16 — Jun 17
Trending:
Average
Consumer Insight Topics:

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