Wilde Brands' Chicken Chips Boast 15 Grams of Protein Per Bag
Laura McQuarrie — March 15, 2017 — Lifestyle
References: wildebrands & foodbusinessnews.net
At the annual springtime show Natural Products Expo West in California, Wilde Brands from Boulder, Colorado shared its Chicken Chips with the world.
Unlike many chicken-flavored potato chips on the market, this snack is actually made with free-range chicken, coconut oil, tapioca starch and seasonings to create different varieties like Jalapeno, Sea Salt and Barbecue. The brand proudly boasts that these chips have "real protein, from real protein," including 15 grams per bag. These chips will remind consumers of a reinvented jerky snack, but in a format that provides the satisfying crunch that comes from eating a potato chip.
Wilde Brands also makes a variety of meat snack bars that feature chicken, turkey and beef, and also offer a quick and easy way to increase one's protein intake on the go.
Unlike many chicken-flavored potato chips on the market, this snack is actually made with free-range chicken, coconut oil, tapioca starch and seasonings to create different varieties like Jalapeno, Sea Salt and Barbecue. The brand proudly boasts that these chips have "real protein, from real protein," including 15 grams per bag. These chips will remind consumers of a reinvented jerky snack, but in a format that provides the satisfying crunch that comes from eating a potato chip.
Wilde Brands also makes a variety of meat snack bars that feature chicken, turkey and beef, and also offer a quick and easy way to increase one's protein intake on the go.
Trend Themes
1. Chicken Protein Chips - Disruptive innovation opportunity: Creating healthier snack alternatives that offer high protein content.
2. Free-range Protein Snacks - Disruptive innovation opportunity: Developing a range of snack options made from free-range meat and other natural ingredients.
3. Functional Meat Snacks - Disruptive innovation opportunity: Combining convenience and nutrition by creating meat snack bars that provide a quick and easy source of protein.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Incorporating unconventional ingredients and manufacturing processes to produce unique and nutritious snack options.
2. Meat Snack Industry - Disruptive innovation opportunity: Exploring new ways to incorporate different types of meats and flavors into snack products.
3. Health and Wellness Industry - Disruptive innovation opportunity: Meeting the growing demand for healthier snack options by offering protein-rich alternatives with natural ingredients.
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