These personal authenticity innovations range from patriotic clothing lines to feminist celebrity newsletters. While GIRLS star Lena Dunham and producer Jenni Konner teamed up to create the Lenny newsletter -- the publication features Duham's personal essays on gender equality and discussions about health, politics and fashion -- Harry Potter star Emma Watson recently launched a feminist book club that hopes to promote female empowerment.
Similarly, model Karlie Kloss shows fans a candid side in her YouTube vlog while reality star Kylie Jenner shares her beauty secrets through a self-curated app. In addition to celebrity initiatives that promote self-expression or an important social cause, other notable examples include travel communities for single women and fitness campaigns that stress the importance of self-acceptance and body positivity.
Other standouts in the realm of personal authenticity include WOC beauty subscriptions that cater to a diverse market and cultural yoga publications that profile fitness influencers in the African American community. Thanks to social media platforms like Instagram, Snapchat, YouTube and Periscope, Millennials are able to express themselves more candidly than past generations. This generation's desire for self expression makes them crave hyper-personalized experiences that cater to niche interests rather than the mainstream.
70 Personal Authenticity Innovations

69
Dyed Armpit Hair
Roxie Hunt Colors Her Underarms to Match Her Bright Blue Coif

68
Orthodox Fashion Blogs
This Style Blog is Geared Towards Orthodox Jewish Women
67
City-Inspired Sneakers
These Nike 'The 6' Sneakers Pay Tribute to the City of Toronto
66
Throwback Logo Collections
This New Majestics Streetwear Collection Features Retro NBA Team Logos
65
Digitally Designed Clothing
Print All Over Me Offers Dynamic Patterns That Give Money to Designers
64
Trans-Inclusive Lingerie Lines
This Lookbook Includes Transgender Models & Non-Binary Individuals
63
Same-Day Personalized Sneakers
NIKEiD Custom Shoes Now Lets Shoppers Choose a Bespoke Tag
62
Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
61
Rapper-Designed Capsule Collections
The Weeknd's 'Winter Wash' Collection Has a Unique Texture
60
Borough-Celebrating Street Couture
Defend Brooklyn Encourages Strength and Pride in its Wearers
59
Custom Apparel Apps
Yoshirt Lets You Turn Your Phone Pics Into Personalized Clothing & Accessories
58
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
57
Socialite Emoji Apps
Kim Kardashian Refashions Basic Apple Emojis with the Launch of 'Kimoji'
56
Customizable Sneaker Kits
LOOP Provides Colorful Laces for Creating Custom Sneakers
55
Body Positive Fashion Bloggers
This Blogger Helps Design Fashionable Apparel for Plus-size Women
54
Rapper-Created Fashion Films
This Silent Documentary Depicts Kanye West's Creative Process
53
Ginger Pride Festivals
Plymouth, England, is Set to Hold the First Redhead-Celebrating Event
52
Knit Neighborhood Hats
These City of Neighborhoods x dpms. Hats Show Off Local Pride
51
Millennial-Targeted Wines
Australian Vintage's 'YOU Wine' Brand Appeals to Generation Y
50
Natural Hair Beauty Bloggers
This YouTube Blogger Provides Tips for Natural Hair Care
49
Transgender Fashion Marketing
& Other Stories' Fall Fashion Campaign Encourages Gender Inclusion
48
Comprehensive Body Positive Campaigns
This Social Media Campaign Focuses on More Than Appearance
47
Rapper Tribute Books
The A$AP Yams Gems Honors the Late Rapper with His Most Iconic Tweets
46
Social Livestream Apps
Mirrativ is a New Streaming App That Combines Twitch and Periscope
45
Individuality-Embracing Travel Ads
The Expedia Campaign Encourages You to "Be You, Somewhere Else"
44
Patriotic Clothing Lines
Proceeds from Peace Collective Help Feed Hungry Children Across Canada
43
Vegan Tattoo Services
Monocle Tattoo in LA Offers Tattoos That Will Not Hurt Any Animals
42
Redhead-Representing Magazines
'MC1R' is Magazine Catered to the People Who Rock Lavish Red Locks
41
Socialite Lifestyle Apps
The Kylie App by Kylie Jenner Shares Her Personal Makeup and Fashion Tips
40
Wilderness-Advocating Communities
The Online Community of Nature Lovers is for Outdoor Activity
39
Crowdsourced Ethical Fashion Projects
Project JUST Demands Transparent Clothing Purchases
38
Self-Curated Video Subscriptions
VHX Lets Users Build a Personal Video Library
37
Personalized Photo Publications
This Service Turns Smartphone Pictures into a Monthly Magazine
36
Feminist Emojis
Artists from 'MAKERS' Have Updated the Emoji Alphabet to Honor Feminist Icons
35
Ethical Fashion Apps
Good On You Shows Socially Conscious Fashion Ratings For Your Favorite Brands
34
Ethical Fashion Bloggers
This Blog Champions Sustainable Fashion and Ethical Manufacturing
33
Personalized Emoji Apps
The Emojiface Lets Users Create Their Own Emoji Icons from Selfie Images
32
Customized Topographic T-Shirts
This Site Lets Users Create Their Own Totally Unique Map Shirt
31
LGBT Youth-Supporting Kicks
Social Brand M4D3 Have Teamed Up with Cyndi Lauper's True Colors Fund
30
Emotional Messaging Apps
The Xpress App Uses Replaces Emojis with Your Own Expressive Selfies
29
Multi-Cultural Media Platforms
This Platform Offers Content That Appeals to Black Millennials
28
Cultural Yoga Publications
'Black Girl in Om' is a Community for African-American Women and Yoga
27
Shareable Livestream Apps
'Periscope' Added Screenshot-Sharing to Further Promote User Broadcasts
26
Minority Mental Illness Photos
These Photos Depict Visible Minorities With Mental Illness
25
Solo Female Travel Communities
'Women on the Road' Serves as a Resource for Women Traveling Alone
24
Millennial-Targeted Soda Bottles
The New Dr Pepper Labels Celebrate Millennial Self-Expression
23
Emotion-Based Clothing
This Apparel Line Creates Custom Garments Based on a Customer's Mood
22
Curly-Haired Emojis
Dove Launched a New Emoji Keyboard for Its 'Love Your Curls' Campaign
21
Average Person Publications
Humans of New York: Stories Details the Lives of Ordinary People
20
Urban Culture Magazines
Greenroom Magazine is a Print Publication for Hip-Hop Beyond Genre
19
Hometown Displaying Apparel
monochōme Enables You to Wear Custom and Stylized Map Fashion
18
LGBT-Targeted Health Apps
The 'Pride' App is Being Used to Conduct the Largest LGBT Health Study
17
Teen Festival Communities
The DigiTour Fan Club Shares Social Media and Music Festival Updates
16
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
15
Honest Video Apps
The Beme App by Casey Neistat Allows You to Capture Authentic Video Content
14
Customized Makeup Printers
The 'Adorn' Device Enables Custom Makeup Shades on Demand
13
Limited Livestreaming Apps
The New 'Outcast' App is Designed for 15-Second Live Broadcasts
12
Celebrity Feminist Newsletters
The Lena Dunham Newsletter For Young Women Will Launch This Fall
11
Supermodel Cooking Classes
Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
10
Latina Lifestyle Platforms
Vivala is a Mobile-First Community and Publication for Latina Women
9
Emoticon Computer Keys
This Bluetooth Keyboard Allows Users to Type Emoji on Their Computers
8
Self-Made Photo Filters
The MIX by Camera360 Allows Users to Create Their Own Custom Image Filters
7
Self-Expressing Music Parties
The Lost Paradise Event Sulates the New Year with an Indie Festival
6
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
5
Mexican Beauty Vloggers
Dulce Candy Shows Women How to Live 'The Sweet Life'
4
Empowering Yoga Commercials
Penningtons' Plus-Size Yoga Video Shuts Down Stereotypes
3
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
2
Transgender-Supporting Gym Campaigns
The Latest Google My Business Ad Comes Just in Time for Pride
1
Candid Model Vlogs
Karlie Kloss' 'Klossy' YouTube Channel Shares Backstage Model Moments
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Body Acceptance-Focused V-Day Campaigns
Bluebella’s Valentine’s Campaign is Titled Love Letters
AI-Powered Styling Apps
StyleHack Changes the Way People Dress with AI Style Analysis
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Playful False Nails
Digi Beauty is a Bold Collab Offering Ultra-Playful Nail Art
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Actress-Inspired Fashion Collections
QVC Partners with Jennie Garth on the 'Me' Collection
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Influencer-Focused Retail Stores
Princess Polly is Adding New Stores with Selfie Mirrors, Events
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Skincare Research Hubs
The Ordinary’s New Website Grants Free Access to White Papers
Actress-Approved Brand Campaigns
Michelle Monaghan X U Beauty Unveil 'Meet U in Your Moment'
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Literary-Inspired Apparel
DKNY Honors 35th Anniversary with Kaia Gerber-Fronted Fall Collection
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Streetwear Awareness Initiatives
Streetwear Brand, Worldclass Debuts on Giving Tuesday
Beauty Store-Created Docuseries
‘Faces of Music’ Celebrates the Artistry of Beauty and Music
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Transformative Social Media Platforms
WeAre8 is Designed to Prioritize Users Over Algorithms
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Beauty-Branded Film Series
e.l.f. Beauty will Debut 'Show Your(s)e.l.f.' at Art Basel Miami Beach
Education-Supporting Beauty Brands
Sally Beauty Debuts Its Annual Rooted in Success Initiative
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Literary Influencer Platforms
Model Kaia Gerber Launches Curated Book Platform Library Science
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Fashion-Forward Beauty Collabs
Smashbox X Ilka Unveil a Dazzling Beauty-Fashion Collaboration
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
One-of-One Fashion Capsules
AELIZA's New Collection is Made to Celebrate Individuality
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Virtual Sneaker Authentication Services
Real Authentication Has Expanded to the Sneaker Market
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Influencer-Curated Second-Hand Pop-Up
Evergreen Goodwill Partners with Seattle-Based Influencers
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Interior Designer-Approved Newsletters
Kelly Wearstler Unveils New Newsletter 'Wearstlerworld'
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Artist-Collaborative Travel Accessories
Jaden Smith and Harper Collective Join on a New Capsule
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Balanced Diet-Focused Partnerships
Siggi's Yogurt Partners with Wellness Expert Emma Lovewell
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Ayurvedic-Based Haircare Campaigns
Kareena Kapoor Khan Announced as a Fable & Mane Ambassador
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Artist Connection-Focused Initiatives
Summer VonHolten’s New Personal Blog is About Connection
Fall Influencer-Backed Capsules
Liverpool Los Angeles Taps Caitlin Covington for a New Fall Line
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
Inclusive Women's Health Forums
The Online Health Community Offers Topic-Specific Connection
Diverse Empowerment Newsletters
The Beautiful Societies Delivers Uplifting, Informative Content
AAPI Heritage-Honoring Exhibitions
3.1 Phillip Lim Presents the Crafting Selfhood Exhibition
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Social-Based Newsletters
Pi.fyi by Perfectly Imperfect is a Newsletter for "People with Taste"
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Daily Inspirational Quotes
Models of Life Offers Real, Inspirational Quotes and Narratives