Greenroom Magazine is a Print Publication for Hip-Hop Beyond Genre
Laura McQuarrie — December 10, 2015 — Pop Culture
References: greenroommagazine & citypages
While many print publications are being forced to close down from simply being unable to compete with free content on the Internet, Greenroom Magazine was bravely launched in 2015. Editor-in-Chief Jake Heinitz comes from a background in music and saw print as the perfect way to launch a biannual arts and culture magazine with a focus on hip-hop. In his words, Greenroom Magazine is about "creating media that isn't distracting. It's empowering."
While promoting local shows, artists and other aspects of music culture make up a large part of the issues, the magazine also provides an overview of the genre and beyond, also addressing relevant cultural, health, class and neighborhood-specific issues.
After the idea for the magazine was first developed, a Kickstarter campaign was created and successfully concluded to support the launch of Greenroom Magazine.
While promoting local shows, artists and other aspects of music culture make up a large part of the issues, the magazine also provides an overview of the genre and beyond, also addressing relevant cultural, health, class and neighborhood-specific issues.
After the idea for the magazine was first developed, a Kickstarter campaign was created and successfully concluded to support the launch of Greenroom Magazine.
Trend Themes
1. Print Magazine Resurgence - There is an opportunity for innovative print publications, like Greenroom Magazine, to create unique and focused content that cannot be replicated online.
2. Niche Arts and Culture Magazines - There is a growing demand for specialized magazines, like Greenroom Magazine, that cater to specific genres and cultural communities.
3. Crowdfunding for Print Publications - Crowdfunding platforms, like Kickstarter, offer a way for new print magazines, such as Greenroom Magazine, to secure funding and connect with their target audience.
Industry Implications
1. Print Publishing - The print publishing industry can explore opportunities to create innovative and niche magazines, like Greenroom Magazine, that appeal to specific audiences.
2. Arts and Culture - The arts and culture industry can benefit from the rise of niche magazines, like Greenroom Magazine, that provide in-depth coverage and insight into specific genres and communities.
3. Crowdfunding - The crowdfunding industry can continue to support the launch of innovative print publications, such as Greenroom Magazine, by providing a platform for funding and audience engagement.
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