Model Kaia Gerber Launches Curated Book Platform Library Science
Grace Mahas — February 24, 2025 — Lifestyle
References: airmail.news & people
Kaia Gerber, the 22-year-old model and actress, has elevated her literary influence with the launch of Library Science, a book platform created in partnership with Alyssa Reeder. The platform distinguishes itself by curating titles that typically don't appear on bestseller lists, focusing instead on translated literature, essay collections, plays, and works from underrepresented voices. Library Science builds upon Gerber's previous Instagram Live book discussions that began in 2020, where she conversed with authors ranging from Jane Fonda to Emily Ratajkowski.
The platform extends beyond simple recommendations, featuring archived author interviews on YouTube and cultivating a community through Instagram, where Gerber shares photos of writers she admires and favorite bookstores. With selections including Izumi Suzuki's "Set My Heart on Fire" and Virginie Despentes' "Dear Dickhead," Library Science aims primarily to engage younger readers and build a community of book enthusiasts. Gerber has transformed her relationship with fame through this venture, noting that the book club "gives me something. This can be a gift."
Image Credit: Instagram / @CoraPursley
The platform extends beyond simple recommendations, featuring archived author interviews on YouTube and cultivating a community through Instagram, where Gerber shares photos of writers she admires and favorite bookstores. With selections including Izumi Suzuki's "Set My Heart on Fire" and Virginie Despentes' "Dear Dickhead," Library Science aims primarily to engage younger readers and build a community of book enthusiasts. Gerber has transformed her relationship with fame through this venture, noting that the book club "gives me something. This can be a gift."
Image Credit: Instagram / @CoraPursley
Trend Themes
1. Curated Book Platforms - An emerging trend is the creation of curated book platforms that prioritize diverse literary voices and untranslated works over mainstream bestsellers.
2. Social Media-driven Literary Engagement - Harnessing social media for literary engagement allows for the development of communities around shared interests in books and authors.
3. Celebrity-backed Book Clubs - Celebrity-endorsed book clubs are gaining traction as powerful tools to influence young audiences and spotlight lesser-known literature.
4. Translation-focused Literature Promotion - Promoting translated literature through curated platforms can redefine the global literary landscape by introducing diverse narratives.
Industry Implications
1. Publishing - The publishing industry can benefit from platforms that highlight and distribute translated and marginalized voices, expanding readership diversity.
2. Social Media and Influencer Marketing - Leveraging influencer-driven book platforms like Library Science can transform how social media is utilized in book promotion and community building.
3. Digital Content Creation - Digital platforms offering archived interviews and curated content enable innovative ways to engage and educate literary audiences.
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