Jaden Smith and Harper Collective Join on a New Capsule
Amy Duong — November 6, 2024 — Art & Design
References: highsnobiety
Jaden Smith works together with Harper Collective on a special collection of merchandise. The pieces are rooted in sustainable design above all else, delivering travel brand goods. The main influence features vintage themes and transforms the concept into products that are futuristic. Smith shares, “I think I'm just passionate about being alive, I love the feeling of living and being able to breathe. And I like other people being alive too. That's my basis of vibing with sustainability."
Manes has been a leading force in the industry from a sustainable angle for nearly 20 years now. Bak in 2019, Smith and Manes purchased 11 tons of plastic, as Smith jokes, “When I was a kid, I always said one day I’d buy 11 tons of trash. It was really on my bucket list."
Image Credit: Harper Collective
Manes has been a leading force in the industry from a sustainable angle for nearly 20 years now. Bak in 2019, Smith and Manes purchased 11 tons of plastic, as Smith jokes, “When I was a kid, I always said one day I’d buy 11 tons of trash. It was really on my bucket list."
Image Credit: Harper Collective
Trend Themes
1. Sustainable Travel Accessories - The collaboration between Jaden Smith and Harper Collective highlights the rising demand for eco-friendly products in the travel industry.
2. Artist-collaborative Merchandising - Combining artistic vision with commercial goods, the collaboration presents new opportunities for blending creativity with everyday items.
3. Vintage-futuristic Design - Integrating vintage aesthetics with futuristic elements can appeal to consumers looking for a blend of nostalgia and modernity in design.
Industry Implications
1. Eco-friendly Goods - The focus on sustainability in product design is reshaping the market for travel accessories and other consumer goods.
2. Fashion and Apparel - Artist collaborations in the fashion sector are increasingly driving unique, culturally relevant product offerings.
3. Travel and Leisure - The introduction of curated, sustainable travel items reflects a growing trend towards eco-conscious consumption in the travel industry.
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