This Social Media Campaign Focuses on More Than Appearance
Katherine Pendrill — November 10, 2015 — Social Good
References: mybodydoes & bustle
'#MyBodyDoes' is a body positive campaign that focuses on more than appearance. Although many body positive initiatives focus on aesthetics, the issue of size acceptance is far more complex. This campaign aims to bring diversity and nuance to discussions about body image, health and overall well being.
The #MyBodyDoes campaign was started by Jess Andersen and Ashley Simon as a way to celebrate the uniqueness of all bodies. Instead of focusing on aesthetics, the campaign celebrates "what our bodies can do and how we relate to them." To spread the message about a more inclusive concept of body positivity, Andersen and Simon encourage users to use the hashtag '#MyBodyDoes' on social media. Users are also encouraged to display 'affirmation stickers,' which promote the idea of body acceptance and self love.
The powerful campaign ultimately promotes a more inclusive form of body positivity that focuses on more than appearance.
The #MyBodyDoes campaign was started by Jess Andersen and Ashley Simon as a way to celebrate the uniqueness of all bodies. Instead of focusing on aesthetics, the campaign celebrates "what our bodies can do and how we relate to them." To spread the message about a more inclusive concept of body positivity, Andersen and Simon encourage users to use the hashtag '#MyBodyDoes' on social media. Users are also encouraged to display 'affirmation stickers,' which promote the idea of body acceptance and self love.
The powerful campaign ultimately promotes a more inclusive form of body positivity that focuses on more than appearance.
Trend Themes
1. Body Positive Campaigns - Disruptive innovation opportunity: Developing inclusive marketing strategies that prioritize diverse body types and focus on the capabilities of the human body rather than appearance.
2. Size Acceptance - Disruptive innovation opportunity: Creating products, services, and platforms that promote body positivity and inclusivity for people of all sizes.
3. Nuanced Body Image Discussions - Disruptive innovation opportunity: Building online communities and platforms that foster open, respectful, and nuanced conversations about body image, health, and overall well-being.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity: Transforming traditional advertising practices to be more inclusive, diverse, and representative of all body types.
2. Fashion and Apparel - Disruptive innovation opportunity: Revamping fashion industry standards by creating inclusive clothing lines that cater to different body types and promote body positivity.
3. Wellness and Self-care - Disruptive innovation opportunity: Developing wellness products and services that focus on holistic well-being and promote positive body image, self-acceptance, and self-love.
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