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The Ordinary’s New Website Grants Free Access to White Papers
Laura McQuarrie — January 29, 2025 — Fashion
References: thetruthshouldbeordinary & cosmeticsbusiness
Affordable, ingredient-focused skincare brand The Ordinary launched a new website to counter misinformation in the skincare industry, boost transparency, and promote informed consumer purchases by hosting scientific papers. On the site, visitors will find accessible, digestible papers on topics like SPF, parabens, or aluminum in deodorant.
"Today, skin care consumers are more informed than ever, yet, access to credible scientific information is often restricted by paywalls or obscured by marketing jargon," Amy Bi, Global Vice President, Brand, The Ordinary, told Cosmetics Business, "By launching this platform now, we aim to break down barriers to scientific understanding, empowering everyone to make educated decisions."
This new resource aligns with The Ordinary's latest launch—GF 15% Solution—a breakthrough age-support serum to regenerate the appearance of aging skin by minimizing and repairing visible skin damage.
"Today, skin care consumers are more informed than ever, yet, access to credible scientific information is often restricted by paywalls or obscured by marketing jargon," Amy Bi, Global Vice President, Brand, The Ordinary, told Cosmetics Business, "By launching this platform now, we aim to break down barriers to scientific understanding, empowering everyone to make educated decisions."
This new resource aligns with The Ordinary's latest launch—GF 15% Solution—a breakthrough age-support serum to regenerate the appearance of aging skin by minimizing and repairing visible skin damage.
Trend Themes
1. Open-access Scientific Skincare - Consumer demand for transparency drives the trend of skincare brands offering freely accessible scientific research, making it easier for users to base their decisions on facts rather than marketing.
2. Ingredient-centric Consumer Education - Brands focusing on educating consumers about specific ingredients promote informed product choices, moving away from simply marketing product benefits to fostering deeper understanding.
3. Digital Platforms for Misinformation Counteraction - The rise of digital platforms dedicated to debunking skincare myths illustrates the industry's commitment to challenging misinformation and promoting science-backed narratives.
Industry Implications
1. Skincare Manufacturing - Skincare companies embracing transparency and education through research-focused digital platforms create an environment where informed consumers drive product innovation.
2. Consumer Beauty Technology - The integration of digital solutions for skincare education reflects a growing synergy between beauty products and technology, catering to the tech-savvy consumer.
3. Scientific Publishing - The move towards open-access platforms by consumer brands signifies a shift in how scientific information is disseminated, potentially disrupting traditional paywall-based publishing models.
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