This Lookbook Includes Transgender Models & Non-Binary Individuals
Katherine Pendrill — November 10, 2015 — Marketing
References: bluestockingsboutique & bustle
The inclusive lingerie retailer 'Bluestockings Boutique' recently debuted a lookbook that features transgender models and other non-binary individuals. When it comes to mainstream lingerie ads, the majority feature white, cis-gender women of a certain size. This lookbook showcases and celebrates those who identify outside of the gender binary.
The new lookbook features a diverse cast of models, all of whom are LGBTQIA+ identified. Aside from transgender models, the campaign also features individuals of color, plus-size models and a real life couple. The models who volunteered for the shoot did so because they wanted to see people like themselves represented in the media. As a result, the lookbook provides a more inclusive idea of lingerie and those who wear it.
The lookbook demonstrates how retailers are catering to the needs of consumers who identify outside of the gender binary.
The new lookbook features a diverse cast of models, all of whom are LGBTQIA+ identified. Aside from transgender models, the campaign also features individuals of color, plus-size models and a real life couple. The models who volunteered for the shoot did so because they wanted to see people like themselves represented in the media. As a result, the lookbook provides a more inclusive idea of lingerie and those who wear it.
The lookbook demonstrates how retailers are catering to the needs of consumers who identify outside of the gender binary.
Trend Themes
1. Trans-inclusive Fashion - By featuring transgender models and non-binary individuals, retailers can tap into the growing demand for inclusive fashion.
2. Diversity Representation - Brands can disrupt the industry by showcasing diverse models of different sizes, races, and identities in their advertising campaigns.
3. LGBTQIA+ Visibility - There is an opportunity for brands to increase visibility and representation of LGBTQIA+ individuals by featuring them in mainstream fashion campaigns.
Industry Implications
1. Fashion - The fashion industry has the potential to embrace inclusivity and redefine industry standards.
2. Advertising - Advertising agencies can disrupt the status quo by creating campaigns that challenge traditional beauty standards and incorporate diverse models.
3. Media and Entertainment - By featuring diverse individuals in media and entertainment, companies can create a more representative and inclusive narrative.
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