Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Laura McQuarrie — March 20, 2024 — Fashion
References: darkandlovely & finance.yahoo
Dark & Lovely's Play in Color campaign was devised to empower Black women to experiment with creative self-expression and choose bolder, brighter colors that they may not have considered before. Play in Color coincides with the release of the brand's newest hair color collection, Fade Resist Immersive Bolds, which includes daring shades like Poppin' Pink, Virtual Violet and Reality Red.
These all-new products are vegan and tailor-made to add dynamism to dark hair and still care for hair and curl health. The latest trio of Fade Resist Immersive Bolds provide up to eight weeks of color and shine with a newly introduced Moisture Mask for more hydration.
The new shades are supported by a fresh look for Dark & Lovely Fade Resist, which addresses that 72.4% of Black women use one or more boxes when coloring their hair.
These all-new products are vegan and tailor-made to add dynamism to dark hair and still care for hair and curl health. The latest trio of Fade Resist Immersive Bolds provide up to eight weeks of color and shine with a newly introduced Moisture Mask for more hydration.
The new shades are supported by a fresh look for Dark & Lovely Fade Resist, which addresses that 72.4% of Black women use one or more boxes when coloring their hair.
Trend Themes
1. Daring Hair Color Collections - Capitalizing on the rise of creative self-expression, brands are launching daring hair color collections to empower consumers with bolder color choices.
2. Vegan Haircare Products - The increasing demand for vegan beauty options is driving the creation of tailor-made, cruelty-free haircare products that cater to specific hair needs and preferences.
3. Hydration Innovation in Haircare - Haircare brands are introducing innovative hydration solutions like Moisture Masks to enhance color longevity and maintain optimal hair health.
Industry Implications
1. Beauty & Personal Care - The beauty and personal care industry is witnessing a shift towards inclusive and empowering campaigns that celebrate diversity and support creative self-expression.
2. Hair Color & Dye - The hair color and dye sector is evolving to offer a wider range of vibrant and expressive color options that cater to diverse consumer preferences and experimental trends.
3. Haircare Technology - Innovations in haircare technology are focusing on enhancing hydration solutions and product longevity to meet the evolving needs of consumers seeking long-lasting color and healthy hair.
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