This YouTube Blogger Provides Tips for Natural Hair Care
Katherine Pendrill — December 4, 2015 — Pop Culture
References: youtube & forharriet
Whitney White is a popular YouTube blogger that provides viewers with tips on natural hair care. In recent years, the rise of online beauty tutorials has provided an accessible space for African American women to share information and advice. This particular blogger specializes beauty and natural hair care tips that are low-maintenance.
With over 500,000 YouTube subscribers, White has garnered an impressive online following. As one of the first video bloggers to support the natural hair movement, White has become particularly famous for her hair care tutorials. The tutorials she offers are simple and easy to replicate, making them popular among busy professionals. In addition to providing tips for natural hair care, White also runs a beauty blog and a daily family blog.
African American millennials are the largest consumers of online content, which means that beauty blogs such as White's are a popular source for information on beauty, style and hair care.
With over 500,000 YouTube subscribers, White has garnered an impressive online following. As one of the first video bloggers to support the natural hair movement, White has become particularly famous for her hair care tutorials. The tutorials she offers are simple and easy to replicate, making them popular among busy professionals. In addition to providing tips for natural hair care, White also runs a beauty blog and a daily family blog.
African American millennials are the largest consumers of online content, which means that beauty blogs such as White's are a popular source for information on beauty, style and hair care.
Trend Themes
1. Natural Hair Care - The trend towards natural hair care products and practices creates opportunities for new product development and innovation.
2. Online Beauty Tutorials - The growing popularity of online beauty tutorials provides opportunities for brands to collaborate with influencers and develop targeted marketing campaigns.
3. Low-maintenance Beauty - The demand for low-maintenance beauty products and routines creates opportunities for brands to develop innovative and efficient beauty solutions.
Industry Implications
1. Beauty Product Manufacturing - Manufacturing companies can capitalize on the demand for natural, low-maintenance beauty products by developing new, innovative products that cater to this market.
2. Beauty and Fashion Retail - Retailers can partner with beauty bloggers to promote their products and create targeted marketing campaigns that appeal to African American millennials.
3. Digital Marketing - Digital marketing agencies can specialize in working with beauty bloggers and influencers to create effective, targeted content that resonates with specific audiences.
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