This Blogger Helps Design Fashionable Apparel for Plus-size Women
Katherine Pendrill — December 11, 2015 — Fashion
References: chubbycartwheels & whenindoubtwearpurple.blogspot
Shawna Farmer is a body positive fashion blogger that also helps to design fashion-forward clothing for plus-size women. While there are a number of bloggers who provide plus-size style inspiration, there are still few options when it comes to actually purchasing garments in extended sizes. This blogger takes a proactive approach when it comes to helping full-figured women find stylish clothing.
Farmer is a blogger and an indie designer who runs an online boutique called 'Chubby Cartwheels.' The brand not only offers stylish clothing for plus-size women, but it also includes garments that actively chastise the fashion industry for its narrow definition of beauty. One of the brand's newest items is a shirt that reads 'Diet Industry Dropout,' which encourages women to love their body as it is.
Farmer is just one of several plus-size bloggers who are actively working towards changing the fashion industry from the inside out.
Farmer is a blogger and an indie designer who runs an online boutique called 'Chubby Cartwheels.' The brand not only offers stylish clothing for plus-size women, but it also includes garments that actively chastise the fashion industry for its narrow definition of beauty. One of the brand's newest items is a shirt that reads 'Diet Industry Dropout,' which encourages women to love their body as it is.
Farmer is just one of several plus-size bloggers who are actively working towards changing the fashion industry from the inside out.
Trend Themes
1. Body-positive Fashion - The increasing popularity of body-positive fashion bloggers and designers presents an opportunity to disrupt the fashion industry by challenging traditional beauty standards and offering stylish clothing for all body types.
2. Extended Sizing - Designing and offering fashionable clothing in extended sizes presents an opportunity to disrupt the fashion industry and meet the demands of customers previously underserved by traditional retailers.
3. Inclusive Messaging - Inclusive messaging on clothing and accessories offers an innovative way to not only tap into the growing body-positive movement, but to also create a loyal following among consumers who value self-love and acceptance.
Industry Implications
1. Fashion - Body-positive fashion presents an opportunity to disrupt the traditional fashion industry by offering stylish clothing for all body types and challenging narrow beauty standards.
2. E-commerce - Extended sizing and body-positive messaging present an opportunity to disrupt the traditional retail model by offering a wider range of sizes and designs online, reaching a larger customer base.
3. Marketing - Inclusive messaging presents an opportunity to disrupt traditional marketing strategies by appealing to customers who value self-love and acceptance, creating a loyal following and competitive advantage.
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