'Uncompromising Women' is a Female-Oriented Online Community
Ady Floyd — June 18, 2015 — Social Media
References: uncompromising-women & marketingmag
'Penningtons' has launched an online campaign called Uncompromising Women, which is an empowering female platform for women to connect with each other and share their inspirational stories.
The campaign aims to celebrate females across the globe who have refused to compromise their passion, dreams or lifestyles based on societal demand. The site has a focus on plus-size women, career changes and the act of family-balancing. With categories such as wellness, love and culture, every woman's story has a place on this empowering female platform.
The website is filled with video stories and written articles form global contributors. In addition, the site will share body-positive images to generate positive conversation and encourage personal acceptance among women. The website has connecting Facebook and YouTube pages that will correspond with each post and engage a larger audience.
The campaign aims to celebrate females across the globe who have refused to compromise their passion, dreams or lifestyles based on societal demand. The site has a focus on plus-size women, career changes and the act of family-balancing. With categories such as wellness, love and culture, every woman's story has a place on this empowering female platform.
The website is filled with video stories and written articles form global contributors. In addition, the site will share body-positive images to generate positive conversation and encourage personal acceptance among women. The website has connecting Facebook and YouTube pages that will correspond with each post and engage a larger audience.
Trend Themes
1. Female Empowerment Community - Opportunity for businesses to create online communities that celebrate and uplift women who refused to compromise their passion, dreams, or lifestyles based on societal demand.
2. Body-positive Content Marketing - Opportunity for businesses to share body-positive images and content to generate positive conversation and encourage personal acceptance among women.
3. Plus-size Fashion and Lifestyle - Opportunity for businesses to create brands and platforms that cater to plus-size women, including fashion, wellness, and family-balancing categories.
Industry Implications
1. Fashion - The fashion industry can create campaigns and online communities that cater to plus-size women and promote body-positive messages.
2. Content Creation - Businesses that specialize in content creation can help create and share empowering stories and images on female-oriented platforms.
3. Wellness - The wellness industry can create programs and services that focus on female empowerment and self-acceptance.
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