Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Laura McQuarrie — July 16, 2024 — Fashion
References: beselfmade.co & theatlantic
Within the crowded beauty space, AAPI-owned, female-founded brand Selfmade caters to Gen Z's desire for mental health support with products that bolster beauty and emotional well-being—as seen in bundles like the Securely Attached Kit. This unconventional skincare kit is the first edition of the brand's Psychodermatology Collection and it pairs the Secure Attachment Comfort Serum+ and Corrective Experience Comfort Cream with Attached: The New Science of Adult Attachment by Amir Levine and Rachel Heller.
As neurocosmetics gain popularity, consumers are adopting lifestyle habits that promote beauty from within, emphasizing strategies that reduce stress. This shift is indicative of growing consumer awareness of how holistic wellness and mindful practices can impact the mind-skin connection and beauty from the inside out.
As neurocosmetics gain popularity, consumers are adopting lifestyle habits that promote beauty from within, emphasizing strategies that reduce stress. This shift is indicative of growing consumer awareness of how holistic wellness and mindful practices can impact the mind-skin connection and beauty from the inside out.
Trend Themes
1. Neurocosmetics Evolution - The growing interest in neurocosmetics highlights the convergence of skincare and mental health, suggesting new product development that addresses both realms.
2. Holistic Beauty Routines - An increasing number of consumers are favoring beauty routines that incorporate stress-reducing and mindfulness practices, paving the way for a fusion of wellness and cosmetic products.
3. Mind-skin Connection Awareness - Rising recognition of the mind-skin connection is driving demand for skincare products that promote emotional well-being and mental health benefits.
Industry Implications
1. Skincare - The skincare industry is seeing innovation through the integration of psychological well-being, opening avenues for products that cater to both skin health and emotional wellness.
2. Mental Health - Mental health sectors are expanding into consumer goods by integrating therapeutic elements into everyday products, reflecting an interdisciplinary approach.
3. Wellness - The wellness industry is increasingly embracing the concept of psychodermatology, which merges skincare with mental health practices for comprehensive well-being.
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